The Challenge: Build a New Brand Story
The Beverly Center sits in the heart of a popular West Hollywood neighborhood. But the shopping mecca needed a reboot to stay relevant. We went shopping for emerging trends and whitespace in a crowded category to build a new brand story.
We got creative with the creative class: incorporating trendsetters and tastemakers into a creative, conversational research process to discover the intersection of the mall’s powerful heritage and its bright future.
"We continue to use the positioning as our guiding light and internal core."Ivan Frank, Vice President, Center Marketing
The Solution: Whitespace Identification
Once we found it, we wove that story into a branding blueprint, covering communications and experiential touchpoints from retail and dining to events and aesthetics.
Brand Strategy and Brand Guide for Society6
Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.
International Growth Strategy for Babbel
Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.
Millennial Consumer Research for REI
We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.