The Challenge

Through the years, we've helped TOMS tackle wide ranging business challenges, empowering them to expand their One-for-One model without losing the magic of the original revolutionary idea. And we've used just about every tool in our toolkit including customer journey mapping, brand tracking, and more, along the way.

We partnered with TOMS as they explored everything from new product categories to new global territories. Our diverse work with the brand included developing global positioning and communications strategies, to charting paths-to-purchase and customer journeys to maximize sales.

If you organize your life around your passion, you can turn your passion into your story and then turn your story into something bigger - something that matters.

Blake Mycoskie

The Solution

The outcomes are clear: TOMS quickly became a household name and an influential trailblazer in the world of corporate social responsibility. Today, TOMS posts revenues around $500 million per year and improves millions of lives in the process. We are very proud of the role we played in growing this business and its positive impact on the world.

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