How content gives LG a competitive edge.

LG is quickly gaining market share in the US with a sophisticated lineup of home appliances and smartphones. Kelton and Ogilvy helped the company get in front of the competition with thought-leadership content and earned media.

Over the last several years, LG and its PR agency, Ogilvy, have turned to Kelton to earn media coverage with thought-leading content based on data.

We’ve unearthed American attitudes and behaviors in the kitchen, the laundry room, at the gym, and on the phone. Some of our work includes:

-The survey we created to support LG’s Home Appliance line. Our data quantified the joy of cooking with children.

-The insights we delivered about trends in kitchen design for the LG Studio series.

-The do’s and don’ts of proper gym etiquette for LG Tone.

Our ongoing work with LG provides their PR agency with the timely angles and compelling research needed to land stories with national news outlets such as NBC News, USA Today, and key trades like Internet Retailer. These placements continue to earn millions of impressions across the U.S.

What we Did

NewsWorthy Analysis
Thought Leadership Research
Quantitative Research
Qualitative Research

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