mike's Hard Lemonade

How does a disruptive brand keep disrupting?

We help Mike’s stay fresh by working with them on everything from flavor profiles to packaging and advertising.

We’ve been with Mike’s Hard Lemonade for the long haul. We’ve worked on positioning, helped design packaging, launch new products, inspire advertising, track brand health, and make sure the message stays crystal clear. Category disruptors can’t stand still – they have to move. We help Mike’s keep moving in the right direction.

What we Did

Brand Strategy
Cultural Insights
Qualitative Research
Quantitative Research

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