Mapping the customer experience journey across five beauty categories.

We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Makeup is truly “always on” – which means you need multiple methods of data collection to understand how women feel about beauty, and interact with the category across the course of a day.  Using a multi-method approach, Kelton identified five critical need states in the category, and the right messages, messengers, and products to fit those needs.

What we Did

Digital Diaries
Social Listening
Attitudes & Usage Survey
Customer Journey Mapping
Cultural Landscape Analysis