Supercharging an art-fueled brand for customized e-commerce.

This up-and-coming online marketplace was the perfect platform for design-conscious Millennials and Gen- Zers, but lacked the cohesive branding to turn it into an e-commerce powerhouse.

Society 6 knew their offering was unique and compelling, but struggled to find a brand that could break through the noise and a narrative that connected with Millennials and Gen Z.

We helped them find the creative fuel they needed. We started by talking with some of the most creative people we could find. We were able to find category whitespace, see around corners to anticipate opportunity, create brand strategy and transform in into a design language and brand narrative that could carry Society6 to the next level.

The thinking is important but the tools we delivered made the difference between a good idea and an actionable one. We delivered Brand Tools built to educate, inspire and guide every person helping to build the brand and business – from product to marketing to customer service.

What we Did

Brand Identity
Quantitative Research
Immersive Qualitative Research

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