Services Used
Methodologies Used
Project Deliverables
- Comprehensive Brand Guide
- Communicatons Talking Points
- Experience Guidelines + Guardrails
The Challenge: Build a New Brand Story
The Beverly Center sits in the heart of a popular West Hollywood neighborhood. But the shopping mecca needed a reboot to stay relevant. We went shopping for emerging trends and whitespace in a crowded category to build a new brand story.
Renderings of the new Beverly Center renovations.
We got creative with the creative class: incorporating trendsetters and tastemakers into a creative, conversational research process to discover the intersection of the mall’s powerful heritage and its bright future.
"We continue to use the positioning as our guiding light and internal core."
Ivan Frank, Vice President, Center Marketing
The Solution: Whitespace Identification
Once we found it, we wove that story into a branding blueprint, covering communications and experiential touchpoints from retail and dining to events and aesthetics.
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