L.A.’s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.
The Beverly Center sits in the heart of a popular West Hollywood neighborhood. But the shopping mecca needed a reboot to stay relevant. We went shopping for emerging trends and whitespace in a crowded category to build a new brand story.
We got creative with the creative class: incorporating trendsetters and tastemakers into a creative, conversational research process to discover the intersection of the mall’s powerful heritage and its bright future.