Finding white space in a crowded category.

It’s awfully crowded in the beverage aisle, but we managed to discover some untapped territory for vitaminwater.

The trick to discovering opportunity in a crowded category is to look for tomorrow’s unmet needs. And that’s not easy.

It takes more than a piece of research – it takes multiple perspectives, blended together and viewed through the lens of real-word product development experience. For vitaminwater, we blended research methodologies with category intel to come up with a platform for innovative product development.

What we Did

Cultural Insights
Qualitative Research

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