Services Used
Methodologies Used
Project Deliverables
- Newsworthy Analysis
The Challenge
Earned-media is critical to any successful content marketing strategy– especially when it comes to establishing your brand as a thought-leader. We’ve helped Bright Horizons, a company working to provide solutions for better workplaces, earn press coverage with attention-grabbing research since 2014. Our online studies fuel content that earns impressive coverage with consumer and trade outlets alike.
We’ve worked with Bright Horizons on initiatives like:
The annual Modern Family Index, which looks at the needs of working and expectant parents to underscore why child care, elder care, and back-up care are vital to today’s workers.
The EdAssist Smarter Education study, which provided a snapshot of the issues facing workers saddled by student loan debt. The data has informed customers about Bright Horizons’ loan assistance programs.
The Solution
Our insights provide the brand team with relevant, timely story angles that have garnered millions of impressions across notable publications, including CBS News, Glamour, CIO, Business Insider, and more.
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