Communication Strategy
Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.
From targeted omnibus studies to global campaigns, Kelton helps companies and PR agencies find thought-provoking, newsworthy hooks and craft ownable narratives for media and sales outreach. With roots in journalism and 15 years of experience garnering media impressions for the world’s most iconic brands, we’re the industry experts in using public pr surveys, pr polling, omnibus surveys, and branded content to build thought leadership and make your brand the center of attention.
We specialize in:
- Newsworthy Polling
- PR Surveys
- Omnibus Surveys
- Message Development + Testing
- Influencer Analysis
- Internal Corporate Communications
- Crisis Management
- Ad Tracking
Our Communications Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Global Communications Strategy for BlackRock
BlackRock set out to amplify their brand purpose both internally and externally. We helped them develop a global communications strategy that resonated in the boardroom and across borders.
Global Product Launch for Microsoft
We teamed up with Microsoft to establish a compelling narrative for a global product launch.
PR Campaign Gold for Kraft
Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.
Private: Communication Strategy for Bloomberg
When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.
Global Brand Strategy for Facebook
From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.
Custom PR Study for MAC Aids Fund | Praytell
We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.
International Market Research for Alcon Opti-Free
We used international market research to help develop messaging and position Alcon OPTI-FREE as a thought leader in the eyecare industry.
Millennial PR Survey for Bank of America
Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We used a PR Survey to generate newsworthy millennial insights and striking headlines for national news coverage.
A Name the Media Trusts
Kelton’s insights have been featured in every major globally recognized news outlet.
10 Trends: How To Communicate with the Digital Generation
Learn how to develop meaningful connections with Digital Natives.
Corporate Social Responsibility Communication: Getting Credit While Doing Good
Rethink your CSR communications strategy to capture the attention of today's consumer.
Storytelling Research | 7 Keys to Igniting Empathy With Storytelling
Learn how to use storytelling research to positively impact your organization and make insights stick.
4 Ways Trendscans Can up Your Communications Game in 2019
How PR pros are using Trendscans to get ahead of media trends and own the conversation.
Our Approach to Communications Strategy
No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.
PR Surveys
The secret weapon of savvy PR professionals: help your clients make news with attention grabbing headlines.
Omnibus Survey
Conduct a quick, cost-effective consumer omnibus survey in a week or less.
Influencer Analysis
Find the most persuasive and effective influencers to champion your brand.
Internal Corporate Communications
Mobilize your internal team with a successful corporate communications strategy that aligns with your brand values.
Crisis Management
When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.
Ad Tracking
Ad tracking and campaign tracking tools that help you prove the ROI of your marketing campaigns.
PR Surveys
The secret weapon of savvy PR professionals: help your clients make news with attention grabbing headlines.
Newsworthy Polling
Spark conversations and generate compelling headlines for your brand.
Omnibus Survey
Conduct a quick, cost-effective consumer omnibus survey in a week or less.
Message Development + Testing
Your product is only as powerful as the message you craft.
Influencer Analysis
Find the most persuasive and effective influencers to champion your brand.
Internal Corporate Communications
Mobilize your internal team with a successful corporate communications strategy that aligns with your brand values.
Crisis Management
When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.
Ad Tracking
Ad tracking and campaign tracking tools that help you prove the ROI of your marketing campaigns.
How We’re Different
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.
Deep Industry Roots
We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.
True Strategic Partners
More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.
Global Perspective
Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients – here, there and everywhere.
Attention-Getting Deliverables
Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis brief, we design just the right tools to drive more news coverage.
Trendscanning
Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.
The Kelton Newsmakers Panel
Our global network of award-winning journalists, PR pros, and social media experts make sure that your surveys are designed to produce the most compelling results guaranteed to spark conversations.
Deep Industry Roots
We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.
True Strategic Partners
More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.
Global Perspective
Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients – here, there and everywhere.
Attention-Getting Deliverables
Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis brief, we design just the right tools to drive more news coverage.
Trendscanning
Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.
The Kelton Newsmakers Panel
Our global network of award-winning journalists, PR pros, and social media experts make sure that your surveys are designed to produce the most compelling results guaranteed to spark conversations.