Communication Strategy
Services > Communication Strategy

Communication Strategy

Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.

From targeted omnibus studies to global campaigns, Kelton helps companies and PR agencies find thought-provoking, newsworthy hooks and craft ownable narratives for media and sales outreach. With roots in journalism and 15 years of experience garnering media impressions for the world’s most iconic brands, we’re the industry experts in using public pr surveys, pr polling, omnibus surveys, and branded content to build thought leadership and make your brand the center of attention.  

We specialize in:

  • Newsworthy Polling
  • PR Surveys
  • Omnibus Surveys
  • Message Development + Testing
  • Influencer Analysis
  • Internal Corporate Communications
  • Crisis Management
  • Ad Tracking

Learn More

Our Approach to Communications Strategy

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

PR Surveys


The secret weapon of savvy PR professionals: help your clients make news with attention grabbing headlines.

Newsworthy Polling


Spark conversations and generate compelling headlines for your brand.

Omnibus Survey


Conduct a quick, cost-effective consumer omnibus survey in a week or less.

Message Development + Testing


Your product is only as powerful as the message you craft.

Influencer Analysis


Find the most persuasive and effective influencers to champion your brand.

Internal Corporate Communications


Mobilize your internal team with a successful corporate communications strategy that aligns with your brand values.

Crisis Management


When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.

Ad Tracking


Ad tracking and campaign tracking tools that help you prove the ROI of your marketing campaigns.

PR Surveys

The secret weapon of savvy PR professionals: help your clients make news with attention grabbing headlines.

Learn More

Newsworthy Polling

Spark conversations and generate compelling headlines for your brand.

Learn More

Omnibus Survey

Conduct a quick, cost-effective consumer omnibus survey in a week or less.

Learn More

Message Development + Testing

Your product is only as powerful as the message you craft.

Learn More

Influencer Analysis

Find the most persuasive and effective influencers to champion your brand.

Learn More

Internal Corporate Communications

Mobilize your internal team with a successful corporate communications strategy that aligns with your brand values.

Learn More

Crisis Management

When one negative tweet can go viral in seconds, it’s crucial to have firm crisis management plans in place before the damage is done.

Learn More

Ad Tracking

Ad tracking and campaign tracking tools that help you prove the ROI of your marketing campaigns.

Learn More

Our Communications Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Global Communications Strategy for BlackRock
Global Corporate Communications Market Research for BlackRock
Case Studies

Global Communications Strategy for BlackRock


Microsoft Market Research Case Study
Case Studies

We teamed up with Microsoft to establish a compelling narrative for a global product launch.

Case Studies

Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.

Case Studies

When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.

Global Brand Strategy for Facebook
Facebook market research case study
Case Studies

Global Brand Strategy for Facebook


Case Studies

We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.

Alcon Opti-Free Healthcare Market Research Case Study
Case Studies

We used international market research to help develop messaging and position Alcon OPTI-FREE as a thought leader in the eyecare industry.

PR Survey for Bank of America to connect with Millennials
Case Studies

Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We used a PR Survey to generate newsworthy millennial insights and striking headlines for national news coverage.

A Name the Media Trusts

Kelton’s insights have been featured in every major globally recognized news outlet.

Global PR Survey Tips_Cover
Perspectives

Global PR Survey Tips: Your Guide to Winning International Headlines


Perspectives

10 Trends: How To Communicate with the Digital Generation


Learn how to develop meaningful connections with Digital Natives.

Perspectives

Corporate Social Responsibility Communication: Getting Credit While Doing Good


Rethink your CSR communications strategy to capture the attention of today's consumer.

Perspectives

Storytelling Research | 7 Keys to Igniting Empathy With Storytelling


Learn how to use storytelling research to positively impact your organization and make insights stick.

How to Own 2019 Media Trends
Perspectives

4 Ways Trendscans Can up Your Communications Game in 2019


How PR pros are using Trendscans to get ahead of media trends and own the conversation.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Deep Industry Roots


We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.

True Strategic Partners


More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients – here, there and everywhere.

Attention-Getting Deliverables


Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis brief, we design just the right tools to drive more news coverage.

Trendscanning


Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.

The Kelton Newsmakers Panel


Our global network of award-winning journalists, PR pros, and social media experts make sure that your surveys are designed to produce the most compelling results guaranteed to spark conversations.

Deep Industry Roots

We’re a team of communications expats, journalists, and former PR gurus. We’ve been in your shoes and know what it takes to get reporters– and the public– talking about your campaign.

True Strategic Partners

More than a standalone survey provider, we work with companies and PR agencies to build thought leadership and achieve strategic goals over the course of many campaigns.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients – here, there and everywhere.

Attention-Getting Deliverables

Whether it’s whitepapers, digital downloads, infographics, or our signature NewsWorthy Analysis brief, we design just the right tools to drive more news coverage.

Trendscanning

Identify whitespace opportunities and cut through the media clutter with our proven process for forecasting big trends.

The Kelton Newsmakers Panel

Our global network of award-winning journalists, PR pros, and social media experts make sure that your surveys are designed to produce the most compelling results guaranteed to spark conversations.