Customer Journeys
Customer Journey Mapping is a speciality of Kelton Global.
Services > Quantitative Research > Customer Journeys

Customer Journeys

Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Your customers are more empowered than ever before. And thanks to technology, they’re able to interact with your brand via endless channels. This is fantastic news in terms of marketing reach, but it vastly complicates the standard shopper journey map. We help companies navigate this shift by capturing– and uncomplicating– the interlaced paths shoppers take along their purchase journey. Our comprehensive approach produces a consumer journey map, patient journey map, or user journey map that more accurately reflects the shopper journey of today, and highlights opportunities to improve customer experience throughout all of your brand’s touchpoints. In a clear and compelling format, our Customer Journey Maps capture the critical points in your customers’ decision-making process and your opportunity to influence those decisions.

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Customer Journey Case Studies

Learn more about how our work has energized customer experience strategy for global brands, disruptive startups and everything in between.

Beauty Industry Research and Customer Journey Map for Revlon
We helped Revlon understand how to reach their key consumers with the right messaging, products, and channels, using cosmetics market research.
Beauty Industry Research and Customer Journey Map for Revlon
We helped Revlon understand how to reach their key consumers with the right messaging, products, and channels, using cosmetics market research.
Case Studies

Beauty Industry Research and Customer Journey Map for Revlon


Consumer Insights and Customer Journey Mapping for TOMS
Customer Journey Mapping case study for TOMS
Case Studies

Consumer Insights and Customer Journey Mapping for TOMS


Consumer Journey: How to Revisit Your Shopper Journey (And Do It Right) | Customer Mapping
Perspectives

Why You Should Revisit Your Shopper Journey (And How To Do It Right)


Keep these two major shifts in mind when deciding on research strategy for your next customer engagement journey project.

Mapping Customer Journeys with Market Research
Perspectives

Understanding the Customer Journey: 6 Key Steps to Building Better Customer Relationships & Increased Loyalty


Kelton's Customer Journey Mapping: How We're Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Every Touchpoint Matters


Every touchpoint matters. As does the time and space between touchpoints. With clean diagrams and vibrant graphics, we take you on your customer's journey - from trigger to consideration, decision and beyond. What do you customers think, feel, need, do and communicate every step of the way? We'll figure that out for you.

All About Context


People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the true insight.

Actionability is Key


There’s nothing we hate more than research that sits on a shelf. Our customer journey mapping projects always include recommendations for how your brand can take action on our findings.

Superior Design


Our journey maps are easy to understand, clearly illustrated, and specifically designed to capture the attention of your stakeholders. Kelton designers are perfectionists about this stuff.

Every Touchpoint Matters

Every touchpoint matters. As does the time and space between touchpoints. With clean diagrams and vibrant graphics, we take you on your customer's journey - from trigger to consideration, decision and beyond. What do you customers think, feel, need, do and communicate every step of the way? We'll figure that out for you.

All About Context

People are complicated. Cultures are highly variable. Different industries carry different nuances. We leverage all three frames of reference in our qualitative work because often, it’s the context surrounding the answer that delivers the true insight.

Actionability is Key

There’s nothing we hate more than research that sits on a shelf. Our customer journey mapping projects always include recommendations for how your brand can take action on our findings.

Superior Design

Our journey maps are easy to understand, clearly illustrated, and specifically designed to capture the attention of your stakeholders. Kelton designers are perfectionists about this stuff.