Rebranding
Services > Brand Strategy > Rebranding

Rebranding

Rebrand your company with a cohesive brand identity that's both authentic and electric.

As consumers’ needs and wants continue to evolve at breakneck speed, it’s easier than ever for companies to fall out of touch. When the time comes for a full rebrand, it’s critical to know your investment will be positively received. Kelton is a brand consulting firm that uses the power of market research to develop brand stories that are memorable, relevant and resonant with key audiences. We work closely with you to develop a brand identity that’s fresh, differentiated, and true to your foundational roots– all while speaking to your customers in a way that’s new and engaging. Then, we arm your team and partners with thoughtfully designed, story-based deliverables and brand guides that map out a unified, cohesive plan of action.

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Our Rebranding Case Studies

Our rebranding process has energized strategy for global companies, disruptive startups and everything in between.

Whitespace Identification for Taubman | Beverly Center

Case Studies

Whitespace Identification for Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.

Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

Perspectives

Brand Reincarnation


In today’s world, businesses are constantly coming and going. In order to understand what makes some brands legendary, while others never take off, we explored a classic case example from the 1980’s in Baltimore.

Our Rebranding Strategy

The essence of the Kelton brand comes through best in the people who are on the front lines. At our root we are brand strategists who do not shy away from toughest rebranding challenges. We’re not just number crunchers, data heads, creatives and sociologists, we are a branding agency that leverages brand insights, branding tools, resources and experiences to ensure your brand is relevant.

Brand Identity Exploration


What is your brand’s North Star – its guiding vision? Our brand strategists work to find the indisputable core of your brand identity that drives everything you do, both internally and externally. Along the way, we identify your core purpose, values and key brand promises, your brand voice, and the equity you own in the marketplace.

Brand Territory Development


What are your brand’s inherent strengths and legacies that can be leveraged? We take an objective view of what customers already believe about your brand and what makes it valuable or unique.

Market Research-Backed Narratives


Rebrands are an investment, and all investments should be vetted with confidence. We use a range of market research techniques to test and embed ideas regionally and globally, giving your team confidence that consumers will react positively to your new look and positioning upon launch.

Brand Guides That Inspire Action


For us, branding isn’t a theoretical exercise. It has to work in the real world, and throughout your organization. Our brand strategists help you bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Brand Identity Exploration

What is your brand’s North Star – its guiding vision? Our brand strategists work to find the indisputable core of your brand identity that drives everything you do, both internally and externally. Along the way, we identify your core purpose, values and key brand promises, your brand voice, and the equity you own in the marketplace.

Brand Territory Development

What are your brand’s inherent strengths and legacies that can be leveraged? We take an objective view of what customers already believe about your brand and what makes it valuable or unique.

Market Research-Backed Narratives

Rebrands are an investment, and all investments should be vetted with confidence. We use a range of market research techniques to test and embed ideas regionally and globally, giving your team confidence that consumers will react positively to your new look and positioning upon launch.

Brand Guides That Inspire Action

For us, branding isn’t a theoretical exercise. It has to work in the real world, and throughout your organization. Our brand strategists help you bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.