Who We Are

Who We Are

Our best asset is our team, and our recipe is simple: hire the most collaborative, curious, and insightful people, and empower them to do their best work.

Rooted in journalism. Fueled by curiosity.

As a company founded by journalists, we’re investigators at heart. It’s what our social scientists, data analysts, designers, marketers, and idea engineers have in common– an innate desire to understand the human experience.

At our core, we are storytellers.

Kelton is an insights and strategy firm with a penchant for great narratives. We help companies use the power of data-backed storytelling to change behavior, motivate internal teams, and create strong bonds between brand and customer.

Empathy In Action.

Across our offices, on client projects, and in every single interaction, we work to foster empathy in everything we do. And we help companies do the same, inspiring products, services, and experiences that exceed customers’ needs.

You’ll find us on the ground in

New York City.

Sao Paulo.




Every year we’re working on 6 continents, 48 countries, thousands of cities to untangle consumer complexities to help businesses grow.

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Market Research Services

Learn more about the market research tools we use and the brand strategy challenges we solve.

Case Studies

Discover the companies who turn to us for their insights and strategic consulting needs.


Not your average consumer insights blog. Tools, tips, and trend reports to help tackle your biggest brand challenges and opportunities. 

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