Search for:

Start Your Project

Services
Case Studies
Who We Are
Perspectives
Recognition

Perspectives

Not your average consumer insights blog. Tools, tips, and trend reports to help with tackling your biggest brand challenges and opportunities.

All Posts
White Papers
Blog Posts
Infographics

Filter By:

Industry

Topic

Clear All

Automotive

B2B

Consumer Goods

Education

eTail & Retail

Fashion & Beauty

Financial Services

Food & Beverage

Healthcare

Media & Entertainment

Pharma

Services

Technology

Travel

Branding

Communications & PR

Creativity

Empathy

Growth Acceleration

Healthcare

Innovation

Insights

Leadership

Marketing

Social Impact

Strategy

Technology

Trends

Filter

Clear All

How Qualitative Research Can Improve Your Customer Experience

Segmentation Marketing: Facing Reality When It Comes To Typing Segments

Customer Segmentation: Validation vs. Foundational

Demographics: The key to effective market research

Nine Traits of Winning Global Segmentations

6 Common Hurdles Businesses Face when Implementing a Customer Segmentation Strategy

Finished Your Global Segmentation? Watch Out for These Red Flags

How to Design a Marketing Localization Strategy for a Post-COVID Era

Experience Innovation: Building a Consumer-Centric Ecosystem

How to Be a Gen Z Brand

Load More

How to Unlock Direct-to-Consumer Growth for Your Business

Updating Your Brand Positioning Strategy: 4 Examples of Success

Reimagining Digital Experiences: 4 Lessons from Brands That Got It Right

The Best Direct-to-Consumer Ad Campaigns of 2020

2021 Segmentation Strategy: Is it Time for a Refresh?

The Top 2021 Consumer Trends You Need to Know

Top 5 Customer Experience Strategies for 2021 Planning

Top 5 Marketing Strategies for 2021 Planning

Top 5 Insights Strategies for 2021 Planning

3 Essential Elements to Brand Tracking in 2021 and Beyond

5 Ways to Deliver Global Research Like a Journalist

Design Research: The Perfect Tool for Our Paradigm Shift

How Scenario Development Sprints Can Help Your Brand Plan for a Better Future

Watch the Hot Seat #1: The New Clean

How to Conduct Global Consumer Research with Impact, Part 1: Design Like a Social Scientist

Mapping the Customer Experience, Segment By Segment

The Essential Brand Strategy Framework: An Update

A "Material" Announcement from Our CEO

On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6

Design Sprints: The Experience Innovation Process that Powers Doing

On-Demand Webinar: COVID-19 Consumer Pulse #4

On-Demand Webinar: COVID-19 Consumer Pulse #2

The Remote Focus Group: Tips for Observing (and Moderating) Digital Insights Sessions

Running Collaborative Meetings and Workshops from Home

On-Demand Webinar: COVID-19 Consumer Pulse

A Step-By-Step Guide to Qualitative Research During a Pandemic

Making the Most of Social Distancing: Recommendations from the Kelton Team

How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

Navigating Digital Disruption by Building Brand Equity

Experience Innovation: How to Think in “Service Ecosystems” to Scope Any Research Challenge or RFP

Q&A with Mark Micheli, Kelton's VP of Experience Innovation

Don't Miss Our Adweek Webinar on 3/11: 5 Ways Your Brand Can Engage Every Generation — From Boomers to GenZ

Q&A with Kelton President Alison Servi

Coronavirus and Your Brand: 3 Ways to Navigate a Global Crisis

What Are Consumer Insights, Exactly?

How to Choose the Right Branding Partner

What the Top CES Takeaways REALLY Mean for Your Brand

Lessons from Digital Journalism to Improve Your 2020 Content Marketing Strategy

Q&A With Karma Agency's CEO Kate Allison and President Caroline Kennedy

Q&A With Salt Branding's Co-Founders

Q&A with T3 President Ben Gaddis

How to Evolve Your Brand and Ignite Growth in 2020

Six 2020 Consumer Trend Reports to Help You Get Ahead

Brand Strategy Activation: How to Develop Experiential Marketing Campaigns

Kelton + T3: Turning Insights into Digital Experiences

Learning Agenda Template: Create Next Year's Insights Roadmap With This Free Workbook

The 6 Steps Successful Brands Use To Activate Customer Segmentations

How to Measure Brand Perception — And Why It’s Essential

Kelton + Salt: Turning Insights into Action

Brand Strategy: How to Develop a Brand Activation Plan

Kelton + Karma: Story-Driven Communications

Don't Position Your Brand, Make a Promise Instead

How to Use Customer Segmentations to Fuel PR Messaging

Rebranding Strategy: Lessons from 2019’s Top Rebrands

Segmentation Strategy: Why You Should Leverage Behavioral Data

5 Ways to Design a Captivating Slide Deck

Authentic Experiences: 3 Companies Nailing Brand Positioning Strategy

Customer Experience Research: The Secret to Brand Experience Innovation

Communications Strategy: 5 Best Practices for Writing White Papers

How Design Thinking Can Fuel Your Brand’s Innovation Strategy

Kelton Debuts on the GRIT Top 50 Most Innovative Companies List

How to Build an Authentic Brand Strategy that Electrifies Your Customers

Q&A With Kelton Founders Tom Bernthal and Gareth Schweitzer

Storytelling Through Data Visualization

Q&A With Amy Balliett: Killer Infographics CEO and Co-Founder

Segmentation Strategy: Rules to Live By

GenZ Doesn't Need Your Brand: 5 Steps to Win Them Over

How to Personalize the Customer Experience with Interactive Content

Ethnographic Market Research: Why Gen Z Doesn't Need Your Brand

Don't Miss Our Adweek Webinar on 4/25: Gen Z Doesn't Need Your Brand: 5 Steps to Win Them Over

Politics are the most important design tool in CX (whether you like it or not)

Jobs To Be Done: How to Meet Customer Needs & Fuel Innovation

Rebranding Successfully: 4 Killer Strategies

Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results

Market Research Firms: Speed vs. Quality

4 Ways Trendscans Can up Your Communications Game in 2019

3 Types of Participant Observation to Get You Out of the Backroom and Onto the Frontlines

Consumer Insights from CES 2019

Brand Tracking: How to Track Brand Awareness with Convergent Tracking

Kelton + Killer Infographics: Designing Client Success

Six 2019 Consumer Trend Reports to Get Ahead in the New Year

Hospitality Brands Aren’t Seeing the Biggest Reason for Airbnb’s Success. Here's what's really going on.

Your Conference Room is Killing Your Creativity. Here's What You Can Do About It.

Join us at TMRE 2018 as we present "The Future of Segmentation"

Customer Segmentation Strategy: Build market segmentations with real business impact

Cultural Insights and the Power of Futureproofing Your Brand

Go Local with Your Global Strategy… or Suffer the Consequences

How to Use PR Research to Own the Conversation When Timing is Tight

How to Write a Great Market Research RFP

Register for our Upcoming eMarketer Webinar with SheerID

Filter By:

Industry

Automotive

B2B

Consumer Goods

Education

eTail & Retail

Fashion & Beauty

Financial Services

Food & Beverage

Healthcare

Media & Entertainment

Pharma

Services

Technology

Travel

Topic

Branding

Communications & PR

Creativity

Empathy

Growth Acceleration

Healthcare

Innovation

Insights

Leadership

Marketing

Social Impact

Strategy

Technology

Trends

Get Started

Ready to Solve Your Challenge?

About Kelton Global

Kelton, a Material Company, is a strategic consulting agency specializing in quantitative and qualitative market research, brand strategy consulting, customer segmentations, customer experience innovation, PR Surveys, communications strategy, and design. We help businesses in the Americas, Europe, Africa, the Middle East and Asia discover new paths to growth. We’re rooted in the belief that it takes the combination of insights and imagination to fundamentally transform brands. With a journalist’s eye for the human story, Kelton utilizes the best consumer insights engine in the business to solve branding, marketing communications and innovation challenges for clients.

Services

Qualitative Research
Quantitative Research
Customer Segmentation
How to Create a Strong Brand Identity
Rebranding Strategy
Customer Experience Strategy
Customer Journey Mapping
Brand Portfolio Management
Experience Innovation
Brand Tracking
PR Surveys
Analytics
Design Research
Cultural Insights
Communication Strategy

Get To Know Us

Case Studies
Perspectives
Who We Are
Recognition
Work at Kelton
Let’s Connect
Sitemap

Our Partners

Greenberg
Karma Agency
Killer Visual Strategies
LRW
Salt Branding
Strativity
T3

eBooks

Gen Z Doesn’t Need Your Brand
How to Write a Great RFP
The Segmentation Journey
How to Track Brand Awareness
How to Build a Learning Agenda

Connect

Start Your Project

Los Angeles
1900 Avenue of the Stars
Los Angeles, CA 90067
[email protected]

© 2022 Kelton | A Material Company. | Privacy Policy

CCPA — Do Not Sell/Share My Information. | Limit the Use of My Sensitive Personal Information

Hi! We're glad you're here. Kelton Global is now part of Material,
and our site will be migrating to materialplus.io in the near future.Visit our new website!