We work at the intersection of

Insights
&
Strategy

The market research tools we use. Consumer insights are at the heart of everything we do. With each project, we tap into just the right mix to turn challenges into opportunities and ideas into reality. From ethnography to analytics, customer segmentation to semiotics, our full service toolkit powers stories that inform, inspire, and light the way forward.

Quantitative Research

Use quantitative research to put data to work driving strategy for your business.

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Quantitative Research


Use quantitative research to put data to work driving strategy for your business.

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Qualitative Research

Uncover deeper motivations and gain a holistic understanding of your customer.

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Qualitative Research


Uncover deeper motivations and gain a holistic understanding of your customer.

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Analytics

Bring order to the chaos of 24/7 digital interaction to better identify, understand and anticipate trends.

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Analytics


Bring order to the chaos of 24/7 digital interaction to better identify, understand and anticipate trends.

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Design Research

Bring empathy and understanding to your next product, service, or customer experience design challenge.

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Design Research


Bring empathy and understanding to your next product, service, or customer experience design challenge.

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Cultural Insights

We’re passionate about understanding culture, and its impact on human beings.

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Cultural Insights


We’re passionate about understanding culture, and its impact on human beings.

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The challenges we solve. Consumer expectations are higher than ever, and the business landscape is constantly evolving. We work with companies as a true strategic partner, applying rigorous standards and creative ingenuity to unlock breakthrough insights about your brand, customer, category, and the evolving culture in which you operate.

Brand Strategy


Salt, our full-service brand strategy consulting division, helps brands be essential to today’s customers.

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Brand Strategy

Salt, our full-service brand strategy consulting division, helps brands be essential to today’s customers.

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Experience Innovation


We help teams work together to imagine, build, and optimize experiences that matter.

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Experience Innovation

We help teams work together to imagine, build, and optimize experiences that matter.

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Communication Strategy


Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.

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Communication Strategy

Our communications experts craft PR Surveys and omnibus research to position brands as thought leaders and experts in their categories.

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Auxiliary Services


We go wherever your challenge takes us.

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Auxiliary Services

We go wherever your challenge takes us.

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Hi! We're glad you're here. Kelton Global is now part of Material,
and our site will be migrating to materialplus.io in the near future.
Visit our new website!