Brand Strategy
Services > Brand Strategy

Brand Strategy

We build brands from the insight out, leveraging deep knowledge of consumers to develop authentic & electric brand strategies.

A powerful brand transcends logos and taglines. Brand identity is woven into every element of operation, from package design and color scheme to corporate culture and ethics. As a leading global brand strategy consulting firm, we mix rigorous consumer insight work and creativity to illuminate and articulate your brand’s DNA. As ex-journalists, we shape robust narratives that connect people to the power of your brand story. Be it a product launch or a much-needed brand refresh, our experts turn insights into actionable brand strategies you can use to transform your business.

We specialize in:

  • Brand Guides
  • Brand Refreshes
  • Portfolio Management
  • Rebranding

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Our Brand Strategy Offerings

As a full service brand consulting firm with deep expertise in consumer insights, global brand strategy, and design, we're built to partner on a wide variety of branding challenges. We specialize in:

Brand Guides


Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Brand Refresh


Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

Brand Portfolio Management


Position your brand portfolio for growth with an insights-backed brand architecture.

Rebranding


Rebrand your company with a cohesive brand identity that's both authentic and electric.

Brand Guides

Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Learn More

Brand Refresh

Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

Learn More

Brand Portfolio Management

Position your brand portfolio for growth with an insights-backed brand architecture.

Learn More

Rebranding

Rebrand your company with a cohesive brand identity that's both authentic and electric.

Learn More

Our Brand Strategy Case Studies

Learn more about how our branding work has energized strategy for global companies, category disruptors, and everything in between.

Brand Refresh for Imax
Case Studies

Brand Refresh for Imax


Here's how Kelton helped Society6 develop an art-fueled brand strategy and brand guide to reach Millennials and Gen Z via e-commerce.
Case Studies

Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.

International Growth Strategy for Babbel
Case Studies

Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.

Here's how we used whitespace identification to make sure LA's Beverly Center included a sharply defined brand experience.
Case Studies

L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.

Gen Z ebook featuring research and brand strategy for marketers using a brand consulting firm
Perspectives

GenZ Doesn't Need Your Brand: 5 Steps to Win Them Over


New GenZ research reveals most brands are getting it wrong. Download our ebook to learn how to build an authentic + electric brand strategy for the next generation.

Perspectives

Storytelling Research | 7 Keys to Igniting Empathy With Storytelling


Learn how to use storytelling research to positively impact your organization and make insights stick.

Perspectives

How to Build a Brand in 3 Days


Five valuable lessons I learned about building a brand from the ground up in the span of one weekend.

Perspectives

Five Ways Your Brand Can Bridge The Digital-Physical Gap


How can today's technology propel brands to seek out more whitespace marketing opportunities? Kelton's Amanda Kantor investigates.

Learn how to build brand authenticity and character.
Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

Our Approach to Brand Strategy

We apply a smart combination of insights, imagination, and impact across a range of branding challenges to help clients achieve real change. Here’s what sets us apart from other brand strategy consulting firms:

Highly Collaborative Brand Consultants


Branding is a team sport. Our brand strategy experts engage deeply with you and your stakeholders throughout the process, and offer actionable ways to help you communicate with your organization.

Brand Positioning Backed by Insights


With deep roots in consumer insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.

Deliverables That Drive Change


We bring good ideas to life with comprehensive brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.

Global Brand Strategy Expertise


We've helped global companies build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.

Highly Collaborative Brand Consultants

Branding is a team sport. Our brand strategy experts engage deeply with you and your stakeholders throughout the process, and offer actionable ways to help you communicate with your organization.

Brand Positioning Backed by Insights

With deep roots in consumer insights, our team crafts intuitive, research-backed strategies that are rooted in your customers' needs, wants, and beliefs.

Deliverables That Drive Change

We bring good ideas to life with comprehensive brand guides, original photography, video, digital experiences, and creative tools to take your organization from strategy to reality.

Global Brand Strategy Expertise

We've helped global companies build authentic and electric brands that connect with customers across more than 45 countries and 6 continents.