Brand Strategy
Salt, our full-service brand strategy consulting division, helps brands be essential to today’s customers.
Our proven approach helps both emerging and established brands transform businesses, create differentiation, engage B2B and B2C customers, change perceptions and drive growth. If you’re not essential, you’re irrelevant.
Your customers today are more savvy, skeptical and demanding than ever before. They want less, but better. They welcome brands that speak their language, share their values, live up to their standards and connect in more authentic and dynamic ways. As a leading global brand strategy firm, we build essential brands. We help shape your brand identity in a way that will be vital to your business and customers and stand out from the crowd.
Our Branding Solutions & Process:
Consumer Insight
Business Insights
Consumer Insights
Brand Strategy
Audience Personas Development
Brand Architecture
Brand Positioning
Creative Expression
Brand Naming
Brand Voice & Messaging
Brand Identity & Design
What You’ll Get:
- Competitive research & market positioning
- Audience personas to drive marketing personalization
- Brand positioning framework
- Brand architecture map
- Brand voice principles
- Brand messaging and headline examples by persona
- Brand guidelines & brand book design
- Brand vision & promise
- Brand personality, tone and voice
- Naming and nomenclature
- Brand visual language & logo
- Artwork assets
Results to Expect:
Clear marketplace differentiation
Brand obsession
Increased revenues
Global brand awareness
Marketing campaigns that connect
Stronger brand equity
Emotional connection with your customers
Our Branding Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Brand Refresh for Imax
A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.
Global Brand Strategy Consulting for Missoma
Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.
A New Brand Vision for Zenni Optical
We helped Zenni reposition their disruptor brand to stay competitive. The evolution led to a compelling brand story that celebrates individual style and creative expression.
Memorable Brand Naming for Wi-Fi
Here's how we uncovered a memorable, easy to understand, and globally accessible name for wireless internet.
Global Communications Strategy for BlackRock
BlackRock set out to amplify their brand purpose both internally and externally. We helped them develop a global communications strategy that resonated in the boardroom and across borders.
Brand Strategy and Brand Guide for Society6
Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.
Global Brand Strategy for Facebook
From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.
Brand Strategy Leadership
5 Ways Your Brand Can Engage Every Generation: From Boomers to GenZ
In these unprecedented times, it's essential your brand strategy evolves. Our latest research reveals 5 key need states brands should consider to remain essential to customers. Download our eBook to learn what they are, why they matter, and how to harness them to engage every generation.
GenZ Doesn't Need Your Brand: 5 Steps to Win Them Over
New GenZ research reveals most brands are getting it wrong. Download our ebook to learn how to build a brand strategy for the next generation.
How to Build an Authentic Brand Strategy that Electrifies Your Customers
Consumers today not only crave, but demand brand authenticity. Here are 5 steps to build your own authentic brand strategy to electrify your customers.
Brand Strategy: How to Create a Value Proposition Like the World’s Biggest Brands
Download our eBook to learn the 4 steps global brands and disruptive startups use to create and deliver amazing value propositions.
Rebranding Strategy: Lessons from 2019’s Top Rebrands
Time for a rebrand? These three organizations took the plunge in 2019. Here’s what you can learn from their successful strategies.
Other Branding Solutions
As a full service brand strategy firm with deep expertise in consumer insights, global brand strategy, and design, we're built to partner on a wide variety of branding challenges. We specialize in:
Brand Guides
Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.
Brand Refresh
Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.
Brand Portfolio Management
Position your brand portfolio for growth with an insights-backed brand architecture.
Rebranding Strategy
Rebrand your company with a cohesive brand identity that's both authentic and electric.
Brand Guides
Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.
Brand Refresh
Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.
Brand Portfolio Management
Position your brand portfolio for growth with an insights-backed brand architecture.
Rebranding Strategy
Rebrand your company with a cohesive brand identity that's both authentic and electric.