How to Create a Strong Brand Identity
Services > How to Create a Strong Brand Identity

How to Create a Strong Brand Identity

Building a Strong Brand 

At Kelton (now Material), we have decades of brand strategy experience to help businesses truly understand their customers and improve their CX. As a leading global brand strategy firm, we’ll create an effective brand strategy to shape and differentiate your brand identity.

Customers today are more savvy, skeptical and demanding than ever before. They’re interested in brands that speak their language, share their core values, live up to their standards, and connect in authentic and dynamic ways. Your brand positioning is vital.

Our science & systems approach helps both emerging and established brands transform businesses, create differentiation, engage B2B and B2C customers, and make brand stories more powerful.

Read on to learn how we’ll help you build your brand and create a powerful brand identity.

 

Strengthening Your Brand Personality

Business and Consumer Insights

We’ll conduct a 360° exploration of your brand values, brand purpose, current state, and future potential to identify the critical drivers of success. We’ll understand product and market realities, competitive landscape, cultural trends and consumer needs.

And no matter your challenge, Material’s best-in-class research capabilities and our powerful science & systems approach will help you reach your target market and achieve brand recognition.

Audience Personas Development

Crystalize who your brand is for – and who it’s not for. Who, exactly, is your target audience? We’ll map when, where and how your customers interact with your brand – and areas of critical impact to guide future brand strategy and creative development.

Brand Architecture

Maximize the equity of your brand portfolio. Improve customer loyalty by defining your company’s organizing principles, relationships, and hierarchies, from existing products to new products and services.

Brand Positioning

Distill the core essence of your brand and create a powerful mission statement. We’ll brainstorm together and help you figure out what you stand for, how your brand is differentiated, why your customers should care, and how to reach your long term goals.

Creative Expression for Brand Identity  

Brand Naming

First impressions matter. Our proven naming process produces strategically sound, culturally relevant, creatively powerful, linguistically sensitive, and legally viable brand names. After all, you can’t be a successful brand without a great name!

Brand Voice & Messaging

Bring your brand story to life with unique and authentic language tailored by audience and channel. Whether social media messaging or print ads, we’ll create a best-in-class marketing strategy to make sure your tone of voice is always consistent and on brand.

Brand Identity & Design

Your brand identity is so much more than a logo. We’ll deliver visual brand language elements across digital and physical experiences to ensure your color palette, fonts, typography and brand colors are consistent and will resonate with both your existing customer base and new customers. A strong visual identity will be crucial for content marketing, brand experience,

What you can expect when you work with us:

We conduct market research to really understand your target audience and how they connect emotionally to different aspects of your brand. Our expert strategists will help implement a strong brand strategy, leading to increased revenues, global brand awareness, stronger brand equity, and clear marketplace differentiation. Ultimately, you’ll improve your customer experience, wow your existing customers, and win over potential customers.

Our deliverables include:

  • Competitive research & market positioning
  • Comprehensive brand strategy
  • Audience personas to drive marketing personalization
  • Brand positioning framework
  • Brand architecture map
  • Brand voice principles
  • Brand messaging and headline examples by persona
  • Brand guidelines & brand book design
  • Brand vision & promise
  • Brand personality, tone and voice
  • Naming and nomenclature
  • Brand visual language & logo
  • Artwork assets
Brand Strategy Consulting Firm Kelton Global and Salt Branding
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Our Branding Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Brand Refresh for Imax
Case Studies

Brand Refresh for Imax


Kelton Global_Brand Strategy for Missoma

Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.

Kelton Global_Salt_Brand Strategy for Zenni

We helped Zenni reposition their disruptor brand to stay competitive. The evolution led to a compelling brand story that celebrates individual style and creative expression.

Kelton Global_Salt_Brand Naming Strategy for Wifi

Here's how we uncovered a memorable, easy to understand, and globally accessible name for wireless internet.

Global Corporate Communications Market Research for BlackRock

BlackRock set out to amplify their brand purpose both internally and externally. We helped them develop a global communications strategy that resonated in the boardroom and across borders.

Here's how Kelton helped Society6 develop an art-fueled brand strategy and brand guide to reach Millennials and Gen Z via e-commerce.

Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.

Facebook market research case study

From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.

How to Create a Strong Brand Identity Leadership

 

Amy Rogoff Dunn

Insights & Strategy

New York

 

Paul Parkin

Creative Director

San Francisco

 

David Neugebauer

Strategy Director

San Francisco

 

Rick Herrick

Managing Director

San Francisco

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Brand Strategy: How to Create a Value Proposition Like the World’s Biggest Brands


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Other Branding Solutions

As a full service brand strategy firm with deep expertise in consumer insights, global brand strategy, and design, we're built to partner on a wide variety of branding challenges. We specialize in:

Brand Guides


Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Brand Refresh


Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

Brand Portfolio Management


Position your brand portfolio for growth with an insights-backed brand architecture.

Rebranding Strategy


Rebrand your company with a cohesive brand identity that's both authentic and electric.

Brand Guides

Create brand guides and roadmaps that align internal teams, define what you stand for, and translate statements into action.

Learn More

Brand Refresh

Revitalize your core positioning with a brand refresh that exceeds evolving customer expectations.

Learn More

Brand Portfolio Management

Position your brand portfolio for growth with an insights-backed brand architecture.

Learn More

Rebranding Strategy

Rebrand your company with a cohesive brand identity that's both authentic and electric.

Learn More

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and our site will be migrating to materialplus.io in the near future.
Visit our new website!