Case Studies
Case Studies

Discover the companies who turn to us for their insights and strategy needs.

Filter By:
Industry
Service
Location
Company Size
Clear All
Filter
Clear All
Case Studies

Consumer Insights for Google


Google knows search; we know people. Together, we’re tackling the global issues that face the company.

Case Studies

Global Expansion for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Case Studies

Brand Positioning for Target


An updated brand positioning to re-establish Target as the leader of chic, affordable style.

Consumer Insights for TOMS

Case Studies

Consumer Insights for TOMS


As TOMS has grown, we’ve been there to help them stay true to the brand, true to the customer and true to the mission.

Case Studies

Innovation Consulting for Burger King


A whopping, rapidly evolving QSR landscape requires Burger King to continually innovate and differentiate their offering. We help them stay relevant when appetites change.

Case Studies

Healthcare Product Innovation for Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Case Studies

Product Packaging for Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

International Brand Strategy for Uber

Case Studies

International Brand Strategy for Uber


We continue to help Uber build and refine their international brand strategy and remain a category disruptor.

Case Studies

Customer Segmentations for Royal Caribbean


Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.

Case Studies

Whitespace Identification for Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.

Case Studies

Communications Strategy for Facebook


From Manila to London, we help Facebook with their most pressing Communications and Brand Strategy challenges.

Millennial Research for REI
Millennial Research for REI

Case Studies

Millennial Research for REI


We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.


Load More
Case Studies

Ad Tracker for Farmer’s Insurance


We helped Farmers build a responsive brand & ad tracker to keep the insurance giant safe from the competition.

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Case Studies

Global Product Launch for Microsoft


We teamed up with Microsoft to establish a compelling narrative for a global product launch.

UX Design for Hospira

Case Studies

UX Design for Hospira


We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.

Case Studies

Brand Guide for Society6


Supercharging an art-fueled brand for customized e-commerce.

Case Studies

PR Campaign Gold for Kraft


Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.

Case Studies

Brand Tracking for Mailchimp


We tracked the effectiveness of MailChimp’s first big ad campaign, and helped set them up for serial success.

Brand Positioning for RetailMeNot

Case Studies

Brand Positioning for RetailMeNot


When countless online deal sites began vying for consumers’ attention, we helped RetailMeNot develop a stand out brand positioning to foster loyalty among those who live for the deal.

Case Studies

Newsworthy Insights for Bank of America


Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We helped them generate newsworthy insights and striking headlines for national news coverage.

Case Studies

International Growth Strategy for Babbel


Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. We helped translate their brand vision for a competitive U.S. market.

Case Studies

Communication Strategy for Bloomberg


When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.

Newsworthy Polling for LG

Case Studies

Newsworthy Polling for LG


LG and its PR agency, Ogilvy, turn to Kelton to earn media coverage with thought-leading content based on data.

Case Studies

Brand Tracking for Simple


Streamlined brand tracking for a company that's all about keeping things simple.

Case Studies

Consumer Research for Sephora


Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.

Case Studies

Brand Equity for Anheuser-Busch


Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.

Case Studies

Brand Refresh for Imax


A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.

Case Studies

Brand Messaging for UCLA


We help UCLA with a range of projects that help them better understand their diverse audience across donors, alumni, and prospective students both globally and locally.

Case Studies

Global Thought Leadership for Avanade


We helped Avanade build global thought leadership with international online surveys to fuel compelling PR outreach.

Case Studies

Thought Leadership Content for Bright Horizons


Kelton partnered with Bright Horizons to establish the company as a thought leader on the future of work.

Case Studies

Corporate Communications for UnitedHealthcare


Looking to help employees better understand subscribers' needs, UHC partnered with Kelton to develop a company-wide communications program that shared key insights in a fun, digestible way.

Case Studies

Prototype Testing for Visa


When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.

Case Studies

International Insights for Alcon Opti-Free


We got people all over the world seeing clearly about Alcon OPTI-FREE, and positioned the brand as a thought leader in the process.

Case Studies

PR Survey for Delta Dental


Revitalizing a well-known PR survey for category relevance.

Case Studies

Custom PR Study for MAC Aids Fund | Praytell


We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.

Brand Positioning Research for Jägermeister

Case Studies

Brand Positioning Research for Jägermeister


The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we helped reposition the brand to capture a new generation of drinkers.

Services

Insights

I need market research services.

Learn More

Innovation

I’m looking for the next big new product, service, or experience.

Learn More

Branding

Help my brand make headlines with custom PR polling.

Learn More

Communications

I need a fresh articulation and vision of what my brand stands for.

Learn More

Filter By:

Industry
 
Service
 
Location
 
Company Size