Case Studies
Case Studies

Discover the companies who turn to us for their consumer insights, segmentation strategy, customer journey mapping and global brand strategy needs.

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Identifying Retail Truths and Designing Equitable Experiences with Sephora
Case Studies

Identifying Retail Truths and Designing Equitable Experiences with Sephora



EMVCo is the consortium responsible for managing the technical standard behind the payment method that powers smart cards across the world. Here’s how we helped them guide the global launch of a new set of industry specifications.


MillerCoors is a giant of the beer world, but eCommerce hasn’t been a big factor in the category — until now. Here’s how we helped them understand and shape the future of online beer sales.


Topgolf, the global sports entertainment company, came to Kelton looking to better understand the needs, barriers, and loyalty-drivers of their players. Here’s how our Experience Innovation team got the job done.

Kelton Global_Brand Strategy for Missoma

Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.

Kelton Global_Salt_Brand Strategy for Zenni

We helped Zenni reposition their disruptor brand to stay competitive. The evolution led to a compelling brand story that celebrates individual style and creative expression.

Kelton Global_Salt_Brand Naming Strategy for Wifi

Here's how we uncovered a memorable, easy to understand, and globally accessible name for wireless internet.

Global Communications Strategy for BlackRock
Global Corporate Communications Market Research for BlackRock
Case Studies

Global Communications Strategy for BlackRock



Google knows search; we know consumer insights. Together, we’re tackling the global issues that face the company.

How Dollar Shave Club keeps a pulse on brand health, make multi-million dollar advertising decisions and uncover opportunities for global expansion.

We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Brand Positioning Strategy for Target

An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.

Consumer Insights and Customer Journey Mapping for TOMS
Customer Journey Mapping case study for TOMS
Case Studies

Consumer Insights and Customer Journey Mapping for TOMS



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Innovation Consulting Case Study for Burger King

A whopping, rapidly evolving QSR landscape requires Burger King to continually innovate and differentiate their offering. Here's how we use innovation consulting to help them stay relevant when appetites change.

Mikes Hard Lemonade Case Study: Product Packaging Design Research and Innovation

We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Here's how our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the customer experience in healthcare.

Our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the patient experience in healthcare.

Global Brand Strategy for Uber
Uber Case Study: How global market research fuels international growth.
Case Studies

Global Brand Strategy for Uber


Royal Caribbean case study: how global customer segmentations fueled growth strategy.

Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.

Here's how we used whitespace identification to make sure LA's Beverly Center included a sharply defined brand experience.

L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.

Facebook market research case study

From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.

Millennial Consumer Research for REI
Learn how we used consumer research, cultural insights and brand strategy to help REI earn and retain millennial brand loyalty.
Millennial Consumer Research for REI
Learn how we used consumer research, cultural insights and brand strategy to help REI earn and retain millennial brand loyalty.
Case Studies

Millennial Consumer Research for REI


Farmers Insurance Brand Tracking Case Study

We helped Farmers build a responsive advertising tracker to keep the insurance giant safe from the competition.

We helped Revlon understand how to reach their key consumers with the right messaging, products, and channels, using cosmetics market research.

We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Microsoft Market Research Case Study

We teamed up with Microsoft to establish a compelling narrative for a global product launch.

UX Design for Hospira
Hospira Market Research Case Study
Case Studies

UX Design for Hospira


Here's how Kelton helped Society6 develop an art-fueled brand strategy and brand guide to reach Millennials and Gen Z via e-commerce.

Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.


Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.


We tracked advertising effectiveness for MailChimp’s first big campaign, and helped set them up for serial success.

Brand Positioning Strategy for RetailMeNot
Case Studies

Brand Positioning Strategy for RetailMeNot


PR Survey for Bank of America to connect with Millennials

Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We used a PR Survey to generate newsworthy millennial insights and striking headlines for national news coverage.

International Growth Strategy for Babbel

Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.


When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.

Newsworthy Polling for LG
Case Studies

Newsworthy Polling for LG



Streamlined brand tracking for a company that's all about keeping things simple.


Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.


Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.


A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.


We help UCLA with a range of projects that help them better understand their diverse audience across donors, alumni, and prospective students both globally and locally.

Avanade Case Study

We helped Avanade build global thought leadership with international online surveys to fuel compelling PR outreach.

Bright Horizons Case Study

Kelton partnered with Bright Horizons to establish the company as a thought leader on the future of work.


Looking to help employees better understand subscribers' needs, UHC partnered with Kelton to develop a company-wide communications program that shared key insights in a fun, digestible way.


When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.

Alcon Opti-Free Healthcare Market Research Case Study

We used international market research to help develop messaging and position Alcon OPTI-FREE as a thought leader in the eyecare industry.

Delta Dental Case Study

Revitalizing a well-known PR survey for category relevance.


We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.

Brand Strategy and Customer Segmentation Research for Jägermeister
Food and Beverage market research
Case Studies

Brand Strategy and Customer Segmentation Research for Jägermeister


Market Research Services

Consumer Insights

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Innovation

I’m looking for the next big new product, service, or experience.

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Branding

I need a fresh articulation and vision of what my brand stands for.

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Communications

Help my brand make headlines with custom PR polling.

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