Design Research
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Design Research

Bring empathy and understanding to your next product, service, or customer experience design challenge.

We’re passionate about design research because of its focus on outcomes. Knowledge isn’t the end goal; a new or improved customer experience, product, service, or brand interaction is.

Our Design Research team specializes in identifying unmet needs, revealing the contextual, subconscious motivators that influence attitudes and behavior even when consumers can’t quite express them. This highly participatory type of work can be the difference between “good enough” and “game changing.”

Our Design Research Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Mike’s Hard Lemonade

Case Studies

Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Case Studies

Burger King


A whopping, rapidly evolving QSR landscape requires Burger King to continually innovate and differentiate their offering. We help them stay relevant when appetites change.

Case Studies

Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Case Studies

Taubman | Beverly Center


L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep with a sharply defined brand experience.

Our Approach

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

Design Innovation Deep Dives


Explore your customer’s world to discover new inspiration and untapped opportunity.

Ethnographic Interviews


Uncover insights that drive authentic connections and future-focused strategy.

Information Design


Make key findings stick with the power of narrative and compelling visual design that creates common understanding across teams.

Participatory Observation


Don't settle for only knowing what users say, dig into what they actually do. Immerse in your customer's world to find innovative ideas.

Prototype Testing, and Concept Testing


Experience is everything.

Workshops


Push thought boundaries, create broad-based buy in, and uncover opportunities for innovation with stimulus driven, creative sessions.

Brand Design


Your story, clearly defined and expertly designed.

Co-Creation Sessions


Inspire innovative new ideas and get closer to what your customers want by letting them play a role in the creative process.

Design Innovation Deep Dives

Explore your customer’s world to discover new inspiration and untapped opportunity.

Learn More

Ethnographic Interviews

Uncover insights that drive authentic connections and future-focused strategy.

Learn More

Information Design

Make key findings stick with the power of narrative and compelling visual design that creates common understanding across teams.

Learn More

Participatory Observation

Don't settle for only knowing what users say, dig into what they actually do. Immerse in your customer's world to find innovative ideas.

Learn More

Prototype Testing, and Concept Testing

Experience is everything.

Learn More

Workshops

Push thought boundaries, create broad-based buy in, and uncover opportunities for innovation with stimulus driven, creative sessions.

Learn More

Brand Design

Your story, clearly defined and expertly designed.

Learn More

Co-Creation Sessions

Inspire innovative new ideas and get closer to what your customers want by letting them play a role in the creative process.

Learn More

Perspectives

Design Research: Beyond Buzzwords


Your ultimate guide to Design Research: What it is, how it works, and when to use it.

Perspectives

Why is Everyone Talking about Co-Creation?


In the second installment of our three-part co-creation primer, we take a look at the most common ways that the technique can help to solve brand challenges.

Perspectives

Workshop 101


Check out a few exercises we like to build into our client projects here at Kelton to help you get a sense of the many business challenges they can solve.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Empathic By Design


We listen, observe, sympathize and strategize to produce tangible outputs that inspire action – and actually meet consumer needs.

Get to the “Why Behind the Why”


Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality


We’ll never leave you with pie-in-the-sky ideas you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Empathic By Design

We listen, observe, sympathize and strategize to produce tangible outputs that inspire action – and actually meet consumer needs.

Get to the “Why Behind the Why”

Our Design Researchers don’t just look for triggers and root problems. We push beyond the “why?” to understand how experiences and environments impact consumers, both consciously and subconsciously.

Rooted in Reality

We’ll never leave you with pie-in-the-sky ideas you can’t actually act on. Our concepts are customer-driven, realistic to execute, and provide a clear path forward.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.