Quantitative Research
Use quantitative research to put data to work driving strategy for your business.
Take the numb out of numbers. Within the thousands of data points we examine in every quantitative market research study, there are often a dozen or less that can inspire new thinking and change the direction of a brand. The trick is in finding them, accentuating them, and refusing to blur them amidst the deluge of data. Our researchers take a stand against the data dump, focusing on the consumer insights that matter, and how to communicate it in a way that ensures decision-makers in your organization won’t just get it– they’ll act on it.
We specialize in:
- Segmentation
- Customer Journeys
- Brand Tracking
- Attitude & Usage Studies
- Conjoint Analysis
- Geotargeted Mobile
- Message Development + Testing
Our Quantitative Research Case Studies
Learn more about how our quantitative and mixed method work has energized strategy for global brands, disruptive startups and everything in between.
Brand Tracking for Simple
Streamlined brand tracking for a company that's all about keeping things simple.
Ad Tracking for Mailchimp
We tracked advertising effectiveness for MailChimp’s first big campaign, and helped set them up for serial success.
Global Customer Segmentation to Drive Brand Growth for Royal Caribbean
Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.
Optimizing Sephora’s Loyalty Program
Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.
Customer Segmentation Strategy: Build market segmentations with real business impact
A solid customer segmentation strategy is critical to any business that wants to scale – but most segmentation research today fails to meaningfully change how companies innovate, iterate, and market to their customers. Here's how to design a customer segmentation with activation in mind.
Get Your Quant Research In Shape
Get into the mindset of a fitness expert and use these 5 tips as a springboard to create strong and healthy projects this season.
How to Seize the Moment with Customer Segmentation Research
Discover how to use Segmentation Research to delight your customers with just the right thing, at just the right time.
Market Research Firms: Speed vs. Quality
Kelton's Martin Eichholz and Joey Doney give their take on whether speed should win out over quality when it comes to market research firms and projects.
Brand Tracking: How to Track Brand Awareness with Convergent Tracking
Build a brand health tracker that empowers better, more informed decision making.
Our Approach to Quantitative Research
No two projects or needs are alike. Unlike other market research firms, we treat every project as an objective, one-of-a-kind enterprise – choosing quantitative and qualitative methodologies that best serve each client’s goals.
Customer Segmentation
Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.
Customer Journeys
Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.
Attitude & Usage Studies
Discover perceptions, brand equity, and usage habits among the shoppers you’re trying to reach most.
Brand Tracking
Power your entire research system with a brand health tracker that delivers actionable context.
Conjoint Analysis
Determine the optimal mix of product attributes that your customers crave.
Geotargeted Mobile Services
Leverage the power of technology to gain insight into your customers’ wants and needs.
Customer Segmentation
Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.
Customer Journeys
Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.
Attitude & Usage Studies
Discover perceptions, brand equity, and usage habits among the shoppers you’re trying to reach most.
Brand Tracking
Power your entire research system with a brand health tracker that delivers actionable context.
Conjoint Analysis
Determine the optimal mix of product attributes that your customers crave.
Geotargeted Mobile Services
Leverage the power of technology to gain insight into your customers’ wants and needs.
Message Development + Testing
Your product is only as powerful as the message you craft.
We Do Quant Differently
The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a quantitative research partner:
All About the Story
With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.
Focused on What Matters
Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.
Multi-Method Masters
Quantitative data is often part, but not all, of the story. We’re experts at weaving database analytics, digital analytics, qualitative, cultural insights, or observational research into a strategy that moves your business forward.
Global Perspective
Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.
All About the Story
With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.
Focused on What Matters
Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.
Multi-Method Masters
Quantitative data is often part, but not all, of the story. We’re experts at weaving database analytics, digital analytics, qualitative, cultural insights, or observational research into a strategy that moves your business forward.
Global Perspective
Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.