Quantitative Research
Services > Quantitative Research

Quantitative Research

Use quantitative research to put data to work driving strategy for your business.

Take the numb out of numbers. Within the thousands of data points we examine in every quantitative market research study, there are often a dozen or less that can inspire new thinking and change the direction of a brand.  The trick is in finding them, accentuating them, and refusing to blur them amidst the deluge of data. Our researchers take a stand against the data dump, focusing on the consumer insights that matter, and how to communicate it in a way that ensures decision-makers in your organization won’t just get it– they’ll act on it.

We specialize in:

  • Segmentation
  • Customer Journeys
  • Brand Tracking
  • Attitude & Usage Studies
  • Conjoint Analysis
  • Geotargeted Mobile
  • Message Development + Testing

Learn More

Our Approach to Quantitative Research

No two projects or needs are alike. Unlike other market research firms, we treat every project as an objective, one-of-a-kind enterprise – choosing quantitative and qualitative methodologies that best serve each client’s goals.

Customer Segmentation


Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

Customer Journeys


Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Attitude & Usage Studies


Discover perceptions, brand equity, and usage habits among the shoppers you’re trying to reach most.

Brand Tracking


Power your entire research system with a brand health tracker that delivers actionable context.

Conjoint Analysis


Determine the optimal mix of product attributes that your customers crave.

Geotargeted Mobile Services


Leverage the power of technology to gain insight into your customers’ wants and needs.

Message Development + Testing


Your product is only as powerful as the message you craft.

Customer Segmentation

Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

Learn More

Customer Journeys

Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Learn More

Attitude & Usage Studies

Discover perceptions, brand equity, and usage habits among the shoppers you’re trying to reach most.

Learn More

Brand Tracking

Power your entire research system with a brand health tracker that delivers actionable context.

Learn More

Conjoint Analysis

Determine the optimal mix of product attributes that your customers crave.

Learn More

Geotargeted Mobile Services

Leverage the power of technology to gain insight into your customers’ wants and needs.

Learn More

Message Development + Testing

Your product is only as powerful as the message you craft.

Learn More

Our Quantitative Research Case Studies

Learn more about how our quantitative and mixed method work has energized strategy for global brands, disruptive startups and everything in between.

Brand Tracking for Simple
Brand Tracking for Simple
Case Studies

Brand Tracking for Simple


Case Studies

We tracked advertising effectiveness for MailChimp’s first big campaign, and helped set them up for serial success.

Royal Caribbean case study: how global customer segmentations fueled growth strategy.
Case Studies

Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.

Case Studies

Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.

Customer Segmentation Strategy: Learn how to build market segmentations with real business impact
Perspectives

Customer Segmentation Strategy: Build market segmentations with real business impact


A solid customer segmentation strategy is critical to any business that wants to scale – but most segmentation research today fails to meaningfully change how companies innovate, iterate, and market to their customers. Here's how to design a customer segmentation with activation in mind.

Perspectives

Get Your Quant Research In Shape


Get into the mindset of a fitness expert and use these 5 tips as a springboard to create strong and healthy projects this season.

Perspectives

How to Seize the Moment with Customer Segmentation Research


Discover how to use Segmentation Research to delight your customers with just the right thing, at just the right time.

Perspectives

Market Research Firms: Speed vs. Quality


Kelton's Martin Eichholz and Joey Doney give their take on whether speed should win out over quality when it comes to market research firms and projects.

Learn how to track brand awareness. Download our ebook.
Perspectives

Brand Tracking: How to Track Brand Awareness with Convergent Tracking


Build a brand health tracker that empowers better, more informed decision making.

How to Build a Learning Agenda
Perspectives

Learning Agenda Template: Create Next Year's Insights Roadmap With This Free Workbook


We Do Quant Differently

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as a quantitative research partner:

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Focused on What Matters


Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Multi-Method Masters


Quantitative data is often part, but not all, of the story. We’re experts at weaving database analytics, digital analytics, qualitative, cultural insights, or observational research into a strategy that moves your business forward.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Focused on What Matters

Our process for fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Multi-Method Masters

Quantitative data is often part, but not all, of the story. We’re experts at weaving database analytics, digital analytics, qualitative, cultural insights, or observational research into a strategy that moves your business forward.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.