Portfolio Management
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Portfolio Management

Position your portfolio for growth with an insights-backed brand architecture.

Parent brands are faced with a tall order when to comes to prioritizing their portfolios for maximum growth. Kelton is a brand strategy firm that helps you develop and manage a portfolio architecture that focuses on profitability, emphasizes growth potential– all while remaining true to your company’s core DNA.

Our expertly designed Brand Architecture Guides clearly synthesize the unique makeup of your portfolio of brands and the various audiences they serve, capturing core strengths and equity while also highlighting key points of differentiation. With clear, impactful graphics and dynamic visual language, it serves as a go-forward plan for laying a foundation of growth across your broader portfolio.

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Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Brand Equity for Anheuser-Busch

Case Studies

Brand Equity for Anheuser-Busch


Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.

Perspectives

Beyond Authenticity: Building Brands With Character


Explore the consumer-driven shift from authenticity to Character, and the dimensions of Character-ful brands.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Highly Collaborative


Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story


With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Move With Confidence


Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Effective Creative


For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.

Highly Collaborative

Branding is a team sport. We engage deeply with you and your stakeholders throughout the study process, and engage your organization with deliverables that guarantee brand consistency and awareness.

All About the Story

With deep roots in journalism, our team knows how to craft intuitive, research-driven stories that give context and life to critical findings.

Move With Confidence

Our unique ability to test and embed ideas regionally and globally lets you know in advance how consumers will react to your new look and positioning.

Effective Creative

For us, branding isn’t a theoretical exercise. It has to work, hard. We bring good ideas to life with comprehensive brand guides, original photography, video and digital outputs, and creative tools to take your organization from strategy to reality.