Brand Tracking
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Brand Tracking

Power your entire research system with a brand tracker that delivers actionable context.

Brand trackers are often static, uninspired, and entirely disconnected from actual business goals. It’s been this way for decades – until now. Kelton’s Convergent Tracking approach uses tools from other research disciplines, such as Qualitative and Cultural Insights, to create a more holistic brand tracking system. The result is a more complete snapshot of brand health, and a clear measurement of the core initiatives that matter most. Our tiered, scalable Tracking options can be customized to fit startup budgets and global trackers alike, because every company deserves to harness the power of context.  

Click here to learn more about our ad tracking work.

Brand Tracking Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Global Expansion for Dollar Shave Club

Case Studies

Global Expansion for Dollar Shave Club


We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.

Brand Tracking for Mailchimp

Case Studies

Brand Tracking for Mailchimp


We tracked the effectiveness of MailChimp’s first big ad campaign, and helped set them up for serial success.

Perspectives

Brand Tracking: How to Track Brand Awareness with Convergent Tracking


Learn what most trackers get wrong and how Convergent Tracking can be used to combine tracking and context to tell a complete story of your business.

Perspectives

Brand Tracking for Startups


Brand tracking can answer many of your most pressing marketing questions, but most traditional trackers come with huge price tags and aren't optimized for younger companies. Here's what to prioritize when insight gaps are big and budgets are small.

Perspectives

Let's Make Brand Trackers Work Harder


It’s time to elevate the tracker from isolated measurement to a tool that delivers comprehensive, nuanced understanding of your brand’s place in the market. Connected with contextual information and timely data streams, tracking can power an entire research system and inform smarter, faster decision making.

Perspectives

A Better Tracking System: 3 Ways Your Tracker Can Do More for Your Brand


Whether it’s building a good foundation, aligning with ad campaigns, or just getting better at using data you already have, these 3 steps can help you get more out of any brand tracking system.

Our Brand Tracking Approach

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Flexible Design


Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary Tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.

All About Your Customers


We supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel.

Trend Watchdogs


We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.

Expertise Across Industries and Growth Stages


Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep Tracking experience to design studies that meet your objectives– both now and as your business expands in the future.

Flexible Design

Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary Tracking structure with adaptable modules, so you can add timely questions while also keeping track of longer-term trends.

All About Your Customers

We supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel.

Trend Watchdogs

We actively look for wider consumer trends that affect brand health, and share this information with our clients. Most recently, our team ran a study to find out which tracking metrics had the biggest influence on brand growth.

Expertise Across Industries and Growth Stages

Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep Tracking experience to design studies that meet your objectives– both now and as your business expands in the future.