Brand Tracking for Actionable Insights
Avoid the data dump: power your research with a brand health tracker that delivers actionable insights
Brand trackers are often static, uninspired, and entirely disconnected from actual business goals. It’s been this way for decades – until now. At Kelton (now Material), our Convergent Tracking approach uses tools from other research disciplines, such as Qualitative and Cultural Insights, to create a more holistic brand tracking system.
The result is a more complete snapshot of brand health and a clear measurement of the core initiatives that matter most. Our tiered, scalable Tracking options can be customized to fit startup budgets and global trackers alike, allowing brands to more effectively track brand performance and customer satisfaction, improve customer loyalty, and develop powerful marketing campaigns.
Our Brand Tracking Approach
We’re not like traditional brand tracking consultancies – no data dumps here. Our holistic approach to market research and segmentation elevates the most important takeaways to the forefront and uncovers meaning behind key metrics and survey findings. Our brand tracking studies are designed to reveal deep consumer insights and power your brand strategy and marketing strategy every step of the way.
Flexible Brand Tracking Studies
Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. To enable you to create a more powerful brand identity, we balance necessary tracking structure with adaptable, real-time modules and benchmarks. This allows you to add timely questions while keeping a pulse on longer-term trends and overall brand health.
Customer-Centric Brand Health Tracking
In our custom research, we supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give respondents a chance to explain how they really feel. This customer-centric approach offers a deep dive into brand perception and brand loyalty and ultimately helps you improve your customer experience.
Better Brand Tracking Visuals
Most brand tracking companies deliver a robust report, but then leave your team to sift out the most meaningful takeaways. Our in-depth reporting and visualizations are tailored to your stakeholders. Crucially, instead of a data dump, we focus on how you can translate key insights into action.
Expertise Across Industries and Growth Stages
Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep brand tracking experience and range of methodologies to design custom brand tracking research to most effectively study your target demographic. After all, we can’t help you strengthen brand equity unless we really know your customers.
Click here to learn more about our ad tracking work.
Brand Tracking Case Studies
Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.
Brand Tracking for Startups
Brand tracking can answer many of your most pressing marketing questions, but most traditional trackers come with huge price tags and aren't optimized for younger companies. Here's what to prioritize when insight gaps are big and budgets are small.
Let's Make Brand Health Trackers Work Harder
It’s time to elevate your brand health tracker from isolated measurement to a tool that delivers comprehensive, nuanced understanding of your brand’s place in the market. Connected with contextual information and timely data streams, tracking can power an entire research system and inform smarter, faster decision making.
A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand
Whether it’s building a good foundation, aligning with ad campaigns, or just getting better at using data you already have, these 3 steps can help you get more out of any brand health tracking system.
Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results
Writing an RFP can be daunting, but with these tips from Kelton experts you’ll be sure to end up with an effective brand health tracker.