Brand Tracking
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Brand Tracking

Power your entire research system with a brand health tracker that delivers actionable context.

Brand trackers are often static, uninspired, and entirely disconnected from actual business goals. It’s been this way for decades – until now. Kelton’s Convergent Tracking approach uses tools from other research disciplines, such as Qualitative and Cultural Insights, to create a more holistic brand tracking system. The result is a more complete snapshot of brand health, and a clear measurement of the core initiatives that matter most. Our tiered, scalable Tracking options can be customized to fit startup budgets and global trackers alike, because every company deserves to harness the power of context.  

Click here to learn more about our ad tracking work.

Brand Tracking Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Brand Tracking for Simple
Brand Tracking for Simple
Case Studies

Brand Tracking for Simple


Ad Tracking for Mailchimp
Case Studies

Ad Tracking for Mailchimp


Perspectives

Brand Tracking: How to Track Brand Awareness with Convergent Tracking


Build a brand health tracker that empowers better, more informed decision making.

Perspectives

Brand Tracking for Startups


Brand tracking can answer many of your most pressing marketing questions, but most traditional trackers come with huge price tags and aren't optimized for younger companies. Here's what to prioritize when insight gaps are big and budgets are small.

Perspectives

Let's Make Brand Health Trackers Work Harder


It’s time to elevate your brand health tracker from isolated measurement to a tool that delivers comprehensive, nuanced understanding of your brand’s place in the market. Connected with contextual information and timely data streams, tracking can power an entire research system and inform smarter, faster decision making.

Perspectives

A Better Brand Health Tracker: 3 Ways Your Tracking System Can Do More for Your Brand


Whether it’s building a good foundation, aligning with ad campaigns, or just getting better at using data you already have, these 3 steps can help you get more out of any brand health tracking system.

Perspectives

Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results


Writing an RFP can be daunting, but with these tips from Kelton experts you’ll be sure to end up with an effective brand health tracker.

Our Brand Tracking Approach

We're not like traditional brand tracking companies – no data dumps here. Our holistic approach to brand tracking elevates the most important takeaways to the forefront and uncovers meaning behind key survey findings, designed to power your strategy every step of the way.

Flexible Brand Tracking Methods


Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary tracking structure with adaptable modules, so you can add timely questions while also keeping a pulse on longer-term trends.

Customer-Centric Brand Health Tracking


We supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel.

Better Brand Tracking Visuals


Most brand tracking companies deliver a robust report, leaving your team to sift out the most meaningful takeaways. Our reporting is tailored to your stakeholders and focuses on how you can translate key insights into action.

Expertise Across Industries and Growth Stages


Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep brand tracking experience to design studies that meet your objectives– both now and as your business expands in the future.

Flexible Brand Tracking Methods

Tracking systems that focus on rigid scorecards get stale (and irrelevant) fast. We balance necessary tracking structure with adaptable modules, so you can add timely questions while also keeping a pulse on longer-term trends.

Customer-Centric Brand Health Tracking

We supplement survey questions with exploratory open-ends, video diaries, and social media monitoring to give your customers a chance to explain how they really feel.

Better Brand Tracking Visuals

Most brand tracking companies deliver a robust report, leaving your team to sift out the most meaningful takeaways. Our reporting is tailored to your stakeholders and focuses on how you can translate key insights into action.

Expertise Across Industries and Growth Stages

Every client is unique, and ours range in size from globally recognized industry leaders to category disruptors. We leverage our deep brand tracking experience to design studies that meet your objectives– both now and as your business expands in the future.