loading
preload
preload
preload
preload
preload

Building brands from the insight out.

Kelton is a consumer insights and strategy consulting firm, specializing in qualitative and quantitative research, brand strategy, innovation and communications.

Customer Segmentations for Royal Caribbean

Case Studies

Customer Segmentations for Royal Caribbean


Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.

Brand Positioning for Target
Brand Positioning for Target

Case Studies

Brand Positioning for Target


An updated brand positioning to re-establish Target as the leader of chic, affordable style.

Market Research for Revlon
Market Research for Revlon

Case Studies

Market Research for Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Communications Strategy for BlackRock

Case Studies

Communications Strategy for BlackRock


BlackRock set out to amplify their brand purpose both internally and externally. We helped them develop a global campaign strategy that resonated in the boardroom and across borders.

Brand Positioning Research for Jägermeister

Case Studies

Brand Positioning Research for Jägermeister


The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we helped reposition the brand to capture a new generation of drinkers.

Consumer Insights for Google

Case Studies

Consumer Insights for Google


Google knows search; we know people. Together, we’re tackling the global issues that face the company.

Case Studies

Our Strategy Work


Discover the companies who turn to us for their insights and strategic consulting needs.

Who We Are

Meet the Humans of Kelton


Our best asset is our team, and our recipe is simple: hire the most collaborative, curious, and insightful people, and empower them to do their best work.

Services

Our Research + Strategy Consulting Services


Learn more about the market research tools we use and the strategy challenges we solve.

Services

Qualitative Research


Uncover deeper motivations and gain a holistic understanding of your customer.

Services

Quantitative Research


Use quantitative research to put data to work driving strategy for your business.

Services

Brand Strategy


Develop and test fresh creative ideas and brand strategies that will move the financial needle for your company.

Case Studies

Customer Journeys


Improve customer experience at every touchpoint with an accurate snapshot of all the ways shoppers interact with your brand.

Case Studies

Segmentation


Prioritize your customer base and transform how you do business with a clearly defined, actionable segmentation strategy.

Services

Cultural Insights


We’re passionate about understanding culture, and its impact on human beings.

Services

Consumer Insights

I need market research/consumer insights.

Learn More

Innovation

I’m looking for the next big new product, service, or experience.

Learn More

Brand Strategy

I need a brand refresh or new brand strategy that will resonate with consumers.

Learn More

Communication Strategy

Help my brand make headlines with custom PR polling, omnibus surveys or corporate communications strategy.

Learn More

Our Clients Are Everything

“The customer journey completely rang true, and was absolutely validated by their feedback. Great work.”

- Sony

Our Clients Are Everything

“I’ve worked in NYC, London, the West Coast, and Chicago on both the agency and client side… and I have to say that the folks at Kelton are among the most intelligent, kind people I’ve had the chance to work with.”

- Delta Dental

Our Clients Are Everything

“This is the best and most comprehensive piece of research ever done in this space.”

- Sterling Backcheck

Google consumer insights qualitative and quantitative research market research for Whole Foods Healthcare industry market research firm GE consumer insights market research for amazon consumer insights case studies food and beverage market research firm entertainment and media market research company retail and etail consumer insights and strategy firm technology company market research alcoholic beverage market research fast food market research entertainment and media consumer insights and strategy food and beverage branding strategy company Healthcare consumer insights and market research company insurance consumer insights and market research Automotive market research firm soft drink market research and branding retail and etail market research entertainment and media market research company

Google consumer insights qualitative and quantitative research market research for Whole Foods Healthcare industry market research firm GE consumer insights market research for amazon consumer insights case studies food and beverage market research firm entertainment and media market research company retail and etail consumer insights and strategy firm technology company market research alcoholic beverage market research fast food market research entertainment and media consumer insights and strategy food and beverage branding strategy company Healthcare consumer insights and market research company insurance consumer insights and market research Automotive market research firm soft drink market research and branding retail and etail market research entertainment and media market research company