Kelton Global is a consumer insights and strategy consulting firm. We use quantitative and qualitative research to create customer segmentations, drive innovation, deliver brand strategy and compelling communications.
Global Customer Segmentation to Drive Brand Growth for Royal Caribbean
Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Brand Positioning Strategy and Customer Segmentation Strategy for Target
An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.
“The customer journey completely rang true, and was absolutely validated by their feedback. Great work.”
“I’ve worked in NYC, London, the West Coast, and Chicago on both the agency and client side… and I have to say that the folks at Kelton are among the most intelligent, kind people I’ve had the chance to work with.”
- Delta Dental
“This is the best and most comprehensive piece of research ever done in this space.”
- Sterling Backcheck