Identifying Retail Truths and Designing Equitable Experiences with Sephora
We partnered with Sephora to understand the impact of racial bias and unfair treatment across the US retail landscape. Our insights and action plan have helped Sephora and other retailers become more inclusive brands.
Service Design for EMVCo and the Payments Industry
EMVCo is the consortium responsible for managing the technical standard behind the payment method that powers smart cards across the world. Here’s how we helped them guide the global launch of a new set of industry specifications.
Experience Innovation for MillerCoors
MillerCoors is a giant of the beer world, but eCommerce hasn’t been a big factor in the category — until now. Here’s how we helped them understand and shape the future of online beer sales.
Private: Digital UX and CX Strategy for Topgolf
Topgolf, the global sports entertainment company, came to Kelton looking to better understand the needs, barriers, and loyalty-drivers of their players. Here’s how our Experience Innovation team got the job done.
Global Brand Strategy Consulting for Missoma
Missoma is the demi-fine jewelry category pioneer in the UK, but entering the US meant fierce competition. Here’s how we helped them develop a brand strategy to shine in a crowded category and fuel international growth.
A New Brand Vision for Zenni Optical
We helped Zenni reposition their disruptor brand to stay competitive. The evolution led to a compelling brand story that celebrates individual style and creative expression.
Memorable Brand Naming for Wi-Fi
Here's how we uncovered a memorable, easy to understand, and globally accessible name for wireless internet.
Global Communications Strategy for BlackRock
BlackRock set out to amplify their brand purpose both internally and externally. We helped them develop a global communications strategy that resonated in the boardroom and across borders.
Consumer Insights for Google
Google knows search; we know consumer insights. Together, we’re tackling the global issues that face the company.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Brand Positioning Strategy and Customer Segmentation Strategy for Target
An updated brand positioning strategy and customer segmentation strategy to re-establish Target as the leader of chic, affordable style.
Consumer Insights and Customer Journey Mapping for TOMS
As TOMS has grown, we’ve been there to help them stay true to the brand, true to the customer and true to the mission.
Innovation Consulting for Burger King
A whopping, rapidly evolving QSR landscape requires Burger King to continually innovate and differentiate their offering. Here's how we use innovation consulting to help them stay relevant when appetites change.
Product Packaging and Design Research for Mike’s Hard Lemonade
We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.
Healthcare Patient Experience and Patient Segmentation Research for Pfizer
Our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the patient experience in healthcare.
Global Brand Strategy for Uber
We helped Uber build and refine their international brand strategy and remain a category disruptor using global market research.
Global Customer Segmentation to Drive Brand Growth for Royal Caribbean
Royal Caribbean is a top choice for avid cruisers – but in order to grow, they needed to convince more people to give cruising a try.
Whitespace Identification for Taubman | Beverly Center
L.A.'s Beverly Center was going under the knife with a massive remodel. We made sure the new look was more than skin deep using whitespace identification to sharply define the new brand experience.
Global Brand Strategy for Facebook
From Manila to London, we helped Facebook with their most pressing Communications and global Brand Strategy challenges.
Millennial Consumer Research for REI
We helped REI stay on top of the mountain with a playbook for earning and maintaining Millennial loyalty.
Ad Tracking for Farmer’s Insurance
We helped Farmers build a responsive advertising tracker to keep the insurance giant safe from the competition.
Beauty Industry Research and Customer Journey Map for Revlon
We did in-depth beauty industry research to help Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.
Global Product Launch for Microsoft
We teamed up with Microsoft to establish a compelling narrative for a global product launch.
UX Design for Hospira
We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.
Brand Strategy and Brand Guide for Society6
Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.
PR Campaign Gold for Kraft
Our consumer survey for Kraft Mac and Cheese's #SwearLikeAMother campaign turned an interesting idea into pop culture gold.
Ad Tracking for Mailchimp
We tracked advertising effectiveness for MailChimp’s first big campaign, and helped set them up for serial success.
Brand Positioning Strategy for RetailMeNot
When countless online deal sites began vying for consumers’ attention, we helped RetailMeNot develop a stand out brand positioning to foster loyalty among those who live for the deal.
Millennial PR Survey for Bank of America
Bank of America Merrill Lynch needed to infuse fresh thinking into their biannual report on the journey to retirement. We used a PR Survey to generate newsworthy millennial insights and striking headlines for national news coverage.
International Growth Strategy for Babbel
Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.
Private: Communication Strategy for Bloomberg
When Bloomberg and New America partnered for their groundbreaking Future of Work study, they turned to Kelton to tell the story of the American worker.
Newsworthy Polling for LG
LG and its PR agency, Ogilvy, turn to Kelton to earn media coverage with thought-leading content based on data.
Brand Tracking for Simple
Streamlined brand tracking for a company that's all about keeping things simple.
Optimizing Sephora’s Loyalty Program
Sephora’s loyalty program is known as one of the best. We helped make it better by optimizing rewards tiers to give customers more value – and more reasons to spend.
Brand Equity for Anheuser-Busch
Helping the world’s largest brewer strengthen brand equity for their diverse portfolio of craft beer brands.
Brand Refresh for Imax
A brand refresh fit for the silver screen: our insights provided IMAX with an all-access pass to today’s consumer.
Customer Segmentation and Brand Messaging for UCLA
We help UCLA with a range of projects that help them better understand their diverse audience across donors, alumni, and prospective students both globally and locally.
Global Thought Leadership for Avanade
We helped Avanade build global thought leadership with international online surveys to fuel compelling PR outreach.
Thought Leadership Content for Bright Horizons
Kelton partnered with Bright Horizons to establish the company as a thought leader on the future of work.
Corporate Communications for UnitedHealthcare
Looking to help employees better understand subscribers' needs, UHC partnered with Kelton to develop a company-wide communications program that shared key insights in a fun, digestible way.
App Design Research for Visa
When Visa wanted to develop an app to help Millennial and Gen X cardholders manage their finances, we got the ball rolling.
International Market Research for Alcon Opti-Free
We used international market research to help develop messaging and position Alcon OPTI-FREE as a thought leader in the eyecare industry.
PR Survey for Delta Dental
Revitalizing a well-known PR survey for category relevance.
Custom PR Study for MAC Aids Fund | Praytell
We helped MAC AIDS Fund further their mission with a custom PR study that got people all over the globe talking about HIV/AIDS awareness.
Brand Strategy and Customer Segmentation Research for Jägermeister
The liquor category has changed quite a bit since Jägermeister launched more than 75 years ago. To keep growing, we used brand strategy and customer segmentation research to help reposition them to capture a new generation of drinkers.