Analytics
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Analytics

Bring order to the chaos of 24/7 digital interaction to better identify, understand and anticipate trends.

Turn big data chaos into analytical tools that drive business performance. In business, the flood of data never stops. We make sense of the data tidal wave by selectively applying the right information streams to the right problems from the outset.  From there, our multi-method storytellers can weave a narrative from behavioral data, survey data, digital/social data, and web behaviors to provide not just information on your customers, but true understanding and strategic direction.   

Our Analytics Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Revlon
Revlon

Case Studies

Revlon


We helped Revlon understand how to reach their key consumers with the right messaging and products, via the right channels, in the right moments.

Our Approach

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

Advanced Analytical Modeling


Improve the accuracy of your strategic plans with the power of data.

Data Mining


Your data has a story to tell. Are you listening?

Digital Customer Profiling


Get a comprehensive picture of how and when your customers are really interacting with your brand.

Marketing Mix Modeling


Understand the impact of your media plan on brand health over time.

Social Listening


Stay ahead by monitoring the unstructured conversation going on around your brand.

Transactional Shopper Analysis


Understand the “why” behind your shoppers’ behaviors.

Unstructured Data Exploration


Streamline your data reporting to uncover clear indicators you can act on.

Advanced Analytical Modeling

Improve the accuracy of your strategic plans with the power of data.

Learn More

Data Mining

Your data has a story to tell. Are you listening?

Learn More

Digital Customer Profiling

Get a comprehensive picture of how and when your customers are really interacting with your brand.

Learn More

Marketing Mix Modeling

Understand the impact of your media plan on brand health over time.

Learn More

Social Listening

Stay ahead by monitoring the unstructured conversation going on around your brand.

Learn More

Transactional Shopper Analysis

Understand the “why” behind your shoppers’ behaviors.

Learn More

Unstructured Data Exploration

Streamline your data reporting to uncover clear indicators you can act on.

Learn More

Perspectives

The Art of Social Listening


While everyone from Starbucks to the local corner deli are jumping on the social media bandwagon, many brands aren’t leveraging the full potential of these platforms to absorb critical consumer insights. Read on for three ways that your brand can gather more intel from social networks.

Perspectives

Image Recognition and the Future of Digital Analytics


What brands need to know about using digital analytics tools in today's social media landscape.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just number crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge. Here’s what sets us apart as an Analytics partner:

Focused on What Matters


We refuse to boil the ocean. Our process for the deliberate selection of data, and our focus on fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative


Analytics is most powerful when combined with emotional understanding of your customers and knowledge of industry and competitive trends. We specialize in utilizing big data alongside other insights tools to create holistic understanding of your customers.

Data Detectives


We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Storytellers at Our Core


We always present findings in a way that’s compelling, memorable, and easy to understand.

Focused on What Matters

We refuse to boil the ocean. Our process for the deliberate selection of data, and our focus on fact finding, analyzing and curating clearly defines what’s thought-provoking, own-able, and directly relevant to your business goals.

Highly Integrative

Analytics is most powerful when combined with emotional understanding of your customers and knowledge of industry and competitive trends. We specialize in utilizing big data alongside other insights tools to create holistic understanding of your customers.

Data Detectives

We’re skilled at using data as an investigative tool – to identify nascent trends, launch products, manage crises and get clarity around surprising findings.

Storytellers at Our Core

We always present findings in a way that’s compelling, memorable, and easy to understand.