Innovation Strategy
Services > Innovation Strategy

Innovation Strategy

Marry customer insights and creativity to confidently shape what’s next for your business.

The “next big thing” doesn’t happen by accident. Kelton specializes in data-driven creativity, using transformational customer insights to design new services, products, user experiences, and business models. Drawing from the core principles of design thinking and inspired by our full suite of insights tools, we’ll stretch your brand’s potential with the business case to support the investment.

Our Innovation Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Hospira

Case Studies

Hospira


We helped Hospira put patient health first with intuitive, optimized UX design for a lifesaving digital platform.

Case Studies

Google


Google knows search; we know people. Together, we’re tackling the global issues that face the company.

Case Studies

Pfizer


Healthcare Product Innovation in Action: Our ongoing work with Pfizer helps them stay connected to consumers’ attitudes and behaviors around health.

Case Studies

Mike’s Hard Lemonade


We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Our Approach

No two projects or needs are alike. Kelton understands this and treats every project as an objective, one-of-a-kind enterprise, choosing methodologies that best serve each client’s distinctive goals.

Whitespace Identification


It all begins with understanding consumer needs.

Product Development, Service Development


We design products, services, and experiences that materially improve lives.

UX Strategy


Develop a best-in-class UX system for seamless customer interaction across your brand’s touchpoints.

Digital Innovation


Enhance online engagement with a digital strategy that speaks to your customer base.

Innovation Pipeline Development


Create a stage-gated model that helps your organization plan for the future.

Workshops


Push your team to think differently about the challenge at hand.

Whitespace Identification

It all begins with understanding consumer needs.

Learn More

Product Development, Service Development

We design products, services, and experiences that materially improve lives.

Learn More

UX Strategy

Develop a best-in-class UX system for seamless customer interaction across your brand’s touchpoints.

Learn More

Digital Innovation

Enhance online engagement with a digital strategy that speaks to your customer base.

Learn More

Innovation Pipeline Development

Create a stage-gated model that helps your organization plan for the future.

Learn More

Workshops

Push your team to think differently about the challenge at hand.

Learn More

Perspectives

Design Research: Beyond Buzzwords


Your ultimate guide to Design Research: What it is, how it works, and when to use it.

Perspectives

Design Thinking in Action: Stories from the Business Community


We’ve scoured the internet and found some of the best resources to add to your design thinking toolkit - read on for ways to leverage human-forward thinking for innovation strategy.

Perspectives

Experience Design in Action: Super Bowl LII


Having worked on experience design projects across industries, we recognize the scale of effort and planning that goes into a high profile event like the Super Bowl. Here's some of the most interesting aspects of Super Bowl LII that contributed to a spectacular fan experience.

How We’re Different

The essence of the Kelton brand comes through best in the people who are on the front lines. We’re not just numbers crunchers; we are botanists and baseball fans, giggly animal lovers and homebrew geeks, and, yes– data heads, creatives and sociologists who choose the right tools, resources and experiences to meet each client challenge.

Grounded In Your Customer


We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs


What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change


Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective


Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.

Grounded In Your Customer

We make sure every innovation pathway we recommend can be tied back into an insight or unmet need, so that you’re designing the products, services and experiences your customers actually want.

Better Inputs, Better Outputs

What goes in really matters. By starting creative work with truly divergent ideas that stretch your brand’s potential, we can elicit powerful reactions that reveal new and surprising opportunities to bring value to your customers.

Stewards of Change

Innovation is disruptive by nature, and brands have to be prepared to navigate this shift internally. Our organizational change experts prepare and energize you company for what’s to come.

Global Perspective

Across 45 countries and 6 continents, we collect insights and ideas that inspire us and our clients—here, there and everywhere.