Experience Innovation
Services > Experience Innovation

Experience Innovation

We help teams work together to imagine, build, and optimize experiences that matter.

There’s no silver bullet for building experiences that are essential in the day-to-day lives of customers. But with the holistic life of your customers at the core, our multidisciplinary team of designers, technologists, and strategists look across your entire experience ecosystem for actionable opportunities to drive brand differentiation. 

Our Approach

UX Testing and Rapid Prototyping

Improve and optimize the touchpoints driving your experience. We build interactive prototypes — from physical hardware to digital wireframes — to discover how users think and, more importantly, what they actually do.

CX Strategy and Service Design

Through contextual customer research and experience modeling, we build world-class services that unify frontstage (customer) and backstage (employee) experiences — elevating human-to-human connections while enhancing touchpoints that drive loyalty and growth.

Customer Journey Mapping and Experience Modeling

Visualize experiences — both as they are and as they could be — and see the bigger picture from the customer’s POV.

Whitespace Identification and Futurecasting

Unprecedented times require unprecedented thinking. We help you meet your customers where they are by uncovering hidden needs, identifying emergent behavior changes, and activating against untapped opportunities to stay a step ahead in delivering market-moving experiences.

Ideation, Value Proposition, and Concept Design Sprints

Less talking, more doing — it’s amazing what a team can accomplish in one week. Bring your team together to rapidly work through an innovation workshop that leads to actionable ideas, compelling value propositions, and testable stim, concepts, and prototypes.

Product Development and Digital Design

From agile to lean to everything in between — whatever product development “language” your team speaks, our product team speaks it too. We design products, services, and customer experiences that materially improve lives and help teams ship experiences that matter.

Innovation Pipeline Development & Product Roadmapping

You can’t build what you can’t see, and you can’t see what you can’t tangibly envision. We help teams create a stage-gated model that helps your organization plan for the future and gives clarity to those on the frontlines of engineering new experiences.

Innovation Workshops and Design Thinking Training

Push thought boundaries, create broad-based buy-in, and uncover opportunities for innovation with stimulus-driven, creative workshops.
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What You’ll Get:

  • Creative co-creations
  • Jobs-To-Be-Done discovery and prioritization
  • Journey mapping workshops
  • Mindset diagramming
  • Participatory design
  • In-situ observation
  • Innovation and design thinking trainings
  • Design and concept development sprints
  • Package design and modeling
  • Digital prototyping
  • Heuristic evaluation
  • Moderated UX testing

Our Experience Innovation Case Studies

Learn more about how our work has energized strategy for global brands, disruptive startups and everything in between.

Innovation Consulting for Burger King
Innovation Consulting Case Study for Burger King
Case Studies

Innovation Consulting for Burger King


UX Design for Hospira
Hospira Market Research Case Study
Case Studies

UX Design for Hospira


Case Studies

Google knows search; we know consumer insights. Together, we’re tackling the global issues that face the company.

Here's how our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the customer experience in healthcare.
Case Studies

Our ongoing insights work with Pfizer helps them understand patient attitudes and behaviors, and elevate the patient experience in healthcare.

Mikes Hard Lemonade Case Study: Product Packaging Design Research and Innovation
Case Studies

We help Mike’s stay fresh by working with them on everything from flavor profiles, to product innovation, to packaging and advertising.

Experience Innovation Leadership

 

Mark Micheli

Experience Innovation & Product Strategy

Chicago

 

Jesse Sims

Insights & Strategy

Los Angeles

 

John Phillips

Design Research

Los Angeles

 

Mike Henderson

Experience Innovation

New York

Want more info? Learn how we can help your brand imagine, build, and optimize experiences that matter.

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Our Experience Innovation Offerings

No two Experience Innovation projects are exactly alike because no two customers are exactly alike. We treat every engagement as a one-of-a-kind enterprise, helping our clients commit to their customers through amazing experiences — no matter who those customers are. These are some of the tools we use:

UX Testing & Rapid Prototyping


Improve and optimize the touchpoints driving your experience. We build interactive prototypes — from physical hardware to digital wireframes — to discover how users think and, more importantly, what they actually do.

CX Strategy & Service Design


Through contextual customer research and experience modeling, we build world-class services that unify frontstage (customer) and backstage (employee) experiences — elevating human-to-human connections while enhancing touchpoints that drive loyalty and growth.

Customer Journey Mapping & Experience Modeling


Visualize experiences — both as they are and as they could be — and see the bigger picture from the customer’s POV.

Whitespace Identification and Futurecasting


Unprecedented times require unprecedented thinking. We help you meet your customers where they are by uncovering hidden needs, identifying emergent behavior changes, and activating against untapped opportunities to stay a step ahead in delivering market-moving experiences.

Ideation, Value Proposition, and Concept Design Sprints


Less talking, more doing — it’s amazing what a team can accomplish in one week. Bring your team together to rapidly work through an innovation workshop that leads to actionable ideas, compelling value propositions, and testable stim, concepts, and prototypes.

Product Development and Digital Design


From agile to lean to everything in between — whatever product development “language” your team speaks, our product team speaks it too. We design products, services, and customer experiences that materially improve lives and help teams ship experiences that matter.

Innovation Pipeline Development and Product Roadmapping


You can’t build what you can’t see, and you can’t see what you can’t tangibly envision. We help teams create a stage-gated model that helps your organization plan for the future and gives clarity to those on the frontlines of engineering new experiences.

Innovation Workshops and Design Thinking Training


Push thought boundaries, create broad-based buy-in, and uncover opportunities for innovation with stimulus-driven, creative workshops.

UX Testing & Rapid Prototyping

Improve and optimize the touchpoints driving your experience. We build interactive prototypes — from physical hardware to digital wireframes — to discover how users think and, more importantly, what they actually do.

Learn More

CX Strategy & Service Design

Through contextual customer research and experience modeling, we build world-class services that unify frontstage (customer) and backstage (employee) experiences — elevating human-to-human connections while enhancing touchpoints that drive loyalty and growth.

Learn More

Customer Journey Mapping & Experience Modeling

Visualize experiences — both as they are and as they could be — and see the bigger picture from the customer’s POV.

Learn More

Whitespace Identification and Futurecasting

Unprecedented times require unprecedented thinking. We help you meet your customers where they are by uncovering hidden needs, identifying emergent behavior changes, and activating against untapped opportunities to stay a step ahead in delivering market-moving experiences.

Learn More

Ideation, Value Proposition, and Concept Design Sprints

Less talking, more doing — it’s amazing what a team can accomplish in one week. Bring your team together to rapidly work through an innovation workshop that leads to actionable ideas, compelling value propositions, and testable stim, concepts, and prototypes.

Learn More

Product Development and Digital Design

From agile to lean to everything in between — whatever product development “language” your team speaks, our product team speaks it too. We design products, services, and customer experiences that materially improve lives and help teams ship experiences that matter.

Learn More

Innovation Pipeline Development and Product Roadmapping

You can’t build what you can’t see, and you can’t see what you can’t tangibly envision. We help teams create a stage-gated model that helps your organization plan for the future and gives clarity to those on the frontlines of engineering new experiences.

Learn More

Innovation Workshops and Design Thinking Training

Push thought boundaries, create broad-based buy-in, and uncover opportunities for innovation with stimulus-driven, creative workshops.

Learn More