As Manager, Quantitative Research, Alexandra helps to successfully lead projects from start to finish and provides support in all phases, from questionnaire development and programming to data analysis and deliverable creation. She has experience working across a range of different methodologies, including brand tracking, innovation/concept testing, and segmentations, and particularly enjoys mixed-method projects. Alexandra’s background in psychology and passion for understanding the motivators behind human behavior drive her curiosity, analytical thinking, and enthusiasm to uncover consumer insight. She loves helping clients with their most challenging questions and is passionate about providing them with actionable and strategic findings.
Alexandra’s previous experience includes working at Kantar Millward Brown in their Media & Digital Practice, where she worked across a range of projects aimed at helping clients grow brands through media measurement and cross channel advertising effectiveness research. Alexandra studied at Wake Forest University, where she graduated with a degree in Psychology. While in school, she worked in a research lab, which is where her interest in analytics took off.
In her free time, Alexandra enjoys spending time with her friends and family, volunteering at her local senior center, and reading a good memoir. Alexandra lived in Japan for seven years growing up and developed a love for exploring other countries and cultures, so she also enjoys traveling around the world.