As a Senior Analyst on the Communications & Media Team, Ali is extraverted and curious. She assists the Communications team with questionnaire development, programming, analysis, and report creation. Her creative thinking and lens have led her to Kelton in order bridge the gap between the story a brand tells and consumers’ understanding of the brand.
Ali started her career as an Account Executive at Hall & Partners in NYC, where she developed a strong quantitative foundation working on brand health and advertising research projects. She quickly developed a passion for media and communications, and felt that her sweet spot was in the realm of strategic messaging work. Exploring the client side she took an Analyst role at Time Inc. analyzing advertising data to drive strategy for internal sales teams. Ali graduated magna cum laude from James Madison University with a B.B.A in Marketing and a minor in Political Science.
Some of Ali’s biggest passions are traveling and immersing herself into new cultures, trying out new restaurants, attending yoga classes, and playing with puppies. In her free time Ali can be found exploring the streets of New York City.