Amanda Cruz-Ortiz

Manager, Quantitative Research

As a Quantitative Research Manager, Amanda supports the quant team throughout all phases of the research process, from inception to delivery of insights.  Her naturally curious spirit and passion for market research drives her to ensure the research meets and exceeds brand’s strategic objectives.

 Prior to joining Kelton, Amanda served as Research Manager at RG+A, a boutique research firm specializing in pharmaceuticals and healthcare.  There, she conducted qualitative and quantitative research, both domestic and global, across a wide variety of stakeholders and therapeutic areas. Amanda attended Penn State (go Nittany Lions!), where she received her Bachelor’s degrees in Marketing and Psychology.

In her free time, Amanda powerlifts in order to be able to eat as much ice cream and french fries she wants; she is currently working towards her goal of deadlifting 400 lbs.  Outside of powerlifting, you’ll probably find Amanda either relaxing at home sipping on wine or exploring the city for more wine.