Aviva Urkov
Who We Are

Aviva Urkov

Senior Analyst, Experience Innovation & Design Research, Chicago

Aviva’s desire to understand human behavior and help others solve hard problems are what drove her to Kelton. As Senior Analyst, Experience Innovation & Design Research, she supports the qualitative team through all phases of research to deliver insight-driven strategy to clients.

Aviva graduated from Miami University of Ohio with majors in Marketing and Interactive Media Studies. She comes to Kelton with a diverse background with Allstate. First, as a UX Research intern and later as part of Allstate’s Leadership Development Program, where she worked in communications, project management, and customer experience. While in customer experience, Aviva partnered closely with UX research and design partners, which reaffirmed her curiosity for understanding the ‘why’ of consumer behavior.

When she’s not at work, you’ll likely find Aviva scoping out comedy shows in Chicago, riding her bike down the lake shore path, or posted up anywhere mac n’ cheese is served.

Perspectives from Aviva

The Remote Focus Group: Tips for Observing (and Moderating) Digital Insights Sessions

We’re vetting and optimizing our remote capabilities to keep the brands we work with ahead of the curve. Planning a remote focus group? Here’s what works, what doesn’t, and what to expect when conducting remote research.


How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

As consumers' time becomes increasingly defined by social distancing and working from home, online experiences will matter more than ever. Here's one way to make your brand's digital touchpoints more effective.