Aviva Urkov
Who We Are

Aviva Urkov

Associate Director, Experience Innovation & Design Research, Chicago

As Associate Director, Experience Innovation & Design Research, Aviva helps clients build meaningful experiences, by understanding their customers’ stories and translating them to actionable opportunities.

Aviva earned her degrees in Marketing and Interactive Media Studies from Miami University. After graduation, she joined Allstate’s Leadership Program where she gained experience in people leadership, UX research, and customer experience strategy. There, she realized the importance and complexity in building a customer-centric organization and joined Kelton to help other brands engrain the customer voice in their strategy and company DNA.

When she’s not at work, you’ll find Aviva scoping out comedy shows in Chicago, riding her bike down the lake shore path, or posted up anywhere mac n’ cheese is served.

Perspectives from Aviva

The Remote Focus Group: Tips for Observing (and Moderating) Digital Insights Sessions

We’re vetting and optimizing our remote capabilities to keep the brands we work with ahead of the curve. Planning a remote focus group? Here’s what works, what doesn’t, and what to expect when conducting remote research.


How to Optimize Your Brand’s UX (Remotely!) with Heuristic Evaluation

As consumers' time becomes increasingly defined by social distancing and working from home, online experiences will matter more than ever. Here's one way to make your brand's digital touchpoints more effective.

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