Connie Xu
Who We Are

Connie Xu

Senior Director, Brand Strategy, Los Angeles

Connie brings over thirteen years of global experience in creative brand strategy, market research, management consulting, and technology to her role as Senior Director of Brand Strategy at Kelton. This multi-lens perspective, as well as her passion for culture, allows her to pinpoint key insights to effectively create and grow powerful brands.

Prior to Kelton, Connie served as a Strategy Director at both Interbrand (Omnicom) and Kantar Consulting (WPP), leading global growth for clients including InterContinental Hotels, Changi Airport, Mead Johnson, Nestle, and Mastercard. In addition, she has experience as a VP at Nielsen focusing on consumer insights for NBC Universal. Connie holds a BBA from the College of William and Mary and an MBA from Oxford University, Said Business School.

While Connie is an East Coast native and has spent many years abroad in Asia and Europe, she’s now enjoying all that LA has to offer. Outside of work, she spends as much time as possible out in nature, going to art and cultural events, and she’s also in the beginning stages of writing a book.