Matt Drab
Who We Are

Matt Drab

Senior Director, Insights & Strategy, Chicago

As Senior Director, Insights & Strategy, Matt turns his curiosity and passion for understanding people and brands into innovative client solutions. With over 8 years of custom research experience, he’s led projects spanning a wide range of methodologies and categories. In that time, he’s developed a particular interest in mixed methodology work.

After receiving a BBA from Ohio University, Matt got his start at a sensory research firm, testing products for the world’s leading food and beverage companies before spending a bulk of his career at Hall & Partners.

Matt is originally a Clevelander with Pittsburgh roots who enjoys spending his free time hiking or canoeing, biking around Chicago, going to concerts, and hunting down the best craft brews in whatever town he’s in.