Siobhan Gregory is an industrial designer and applied anthropologist, living and working in Detroit. Her research focuses on the progress of a more human-centered design practice. In the business sector, she pulls from anthropological theory and methods to help organizations form deep and meaningful connections with their customers through culturally informed product development, service innovations, and brand direction.
Siobhan got her start as an automotive designer for General Motors working in many capacities including: portfolio strategy, brand strategy, in advanced pre-production and production studios. She later made a career change to become the lead woman’s footwear designer for the Keds Corporation where, with a strong sense of history and Keds as a cultural icon, she helped bring style and relevancy back to this heritage American brand. Siobhan now works on a broad range of design research projects in the business sector and beyond. She has led design-related engagements in partnership with Kelton for many years, and joined the faculty of Wayne State University in 2012.