Teresa Tan

Associate Director, Insights & Strategy

As Associate Director, Insights & Strategy, Teresa’s mission is to curate insights that help businesses make smart marketing decisions. With a “can-do” and “happy to help” attitude, Teresa delights in collaborating closely with clients & colleagues from brief to debrief, to ensure the data not only tells a story but becomes a building block for strategy.

Prior to joining Kelton, Teresa spent time at research agencies in both Sydney and New York City, working with clients across CPG & service industries.  With over 7 years of research experience, she has worked across a range of brand tracking, consumer choice, creative development, and media & sponsorship effectiveness studies. Teresa holds a Bachelor of Commerce (Marketing) and a Bachelor of Law from the University of New South Wales, Sydney.

A recent transplant to New York City, Teresa is keen to explore as much of “this side of the world” as possible – one of her life mantras is to go somewhere new at least once a year. However, Sydney is never far from her thoughts, and she’ll gladly share her Aussie travel tips if you’re lucky enough to be traveling Down Under!