Tom Bernthal

Founder and CEO

After a news career as an investigative journalist, which culminated in winning the coveted Emmy Award, Tom succumbed to his entrepreneurial spirit, left television production, and founded Kelton Global – a strategic marketing consultancy that employs a combination of data and empathy to enable people’s stories to drive brand behavior.

After working in the Clinton White House and producing for Brian Williams at NBC News, Tom founded Kelton with a vision of bringing a journalist’s eye for the human story to the world of insights and strategic marketing. In the 14 years since founding the company, Tom and Kelton have been called upon to inspire marketing strategy and product innovation for Google, Target, General Electric, Amazon, Whole Foods, Nike, Facebook, Harley-Davidson, Starbucks, and more than 100 of the Fortune 500.

As CEO, Tom’s primary responsibilities are to ensure Kelton continues to evolve and grow, adding design, strategy and communications functions without losing a fundamental passion for understanding what makes people tick. As with all great journalists, Tom is a natural-born listener; it’s his ability to intuitively understand what clients need and how Kelton can help that’s led to the company’s success. Kelton now has nearly 100 employees in three locations.

By the time Tom turned thirty he had won three Emmy Awards, and opened a West Coast office for a political messaging and strategy consultancy. Tom is known for conceptualizing and creating the acclaimed “100 Days, 1000 Voices”, which brought the hopes, dreams, fears and aspirations of thousands of Americans to television during the 2000 presidential campaign.   

Tom settled in Los Angeles in 2000 and has lived near Venice Beach since 2007. Tom utilizes his almost boundless energy to juggle the joys of family and friends with active leadership in Young Presidents Organization, serving on the Board of Directors for Echo Horizon School and high-profile community Martis Camp in Lake Tahoe.

Recent Perspective Posts by Tom Bernthal