Founder and CEO, Los Angeles
After working in the Clinton White House and winning the coveted Emmy Award as a producer for NBC News, Tom founded Kelton with a vision of bringing a journalist’s eye for the human story to the world of insights and strategic marketing. In the 15 years since founding the company, Tom and Kelton have been called upon to inspire marketing strategy and innovation for Google, Nike, Target, General Electric, Amazon, Whole Foods, Facebook, Harley-Davidson, Starbucks, and more than 100 of the Fortune 500.
As CEO, Tom’s primary responsibilities are to ensure Kelton continues to evolve and grow, adding design, strategy and communications functions without losing a fundamental passion for understanding what makes people tick. As with all great journalists, Tom is a natural-born listener; it’s his ability to intuitively understand what clients need and how Kelton can help that’s led to the company’s success and growth across the globe.
Tom settled in Los Angeles in 2000 and has lived near Venice Beach since 2007. He utilizes his almost boundless energy to balance the joys of family and friends with active leadership roles in Young Presidents Organization and Martis Camp, a high-profile community in Lake Tahoe.
Go Local with Your Global Strategy… or Suffer the Consequences
Kelton's Tom Bernthal shares why it pays to think locally when developing your global strategy. Entering a new marketplace can be tricky, but by paying attention to local nuances, you can avoid embarrassing - and costly - outcomes.
Why Your Best Ideas Might Be Buried In Your Past
Kelton's Tom Bernthal on how lessons from his career as a TV producer have helped him be a better researcher.