Tom Bernthal
Who We Are

Tom Bernthal

Co-President, LRW Group Action Division, Los Angeles

After working in the Clinton White House and winning the coveted Emmy Award as a producer for NBC News, Tom founded Kelton with a vision of bringing a journalist’s eye for the human story to the world of insights and strategic marketing. In the 16 years since founding the company, Tom and Kelton have been called upon to inspire marketing strategy and innovation for Google, Nike, Target, General Electric, Amazon, Whole Foods, Facebook, Harley-Davidson, Starbucks, and more than 100 of the Fortune 500.

As CEO, Tom’s primary responsibilities are to ensure Kelton continues to evolve and grow, adding design, communications, innovation, and branding functions without losing a fundamental passion for understanding what makes people tick. As with all passionate journalists, Tom is a natural-born listener; it’s his ability to intuitively understand what clients need and how Kelton can help that’s led to the company’s success and growth across the globe.

Originally from Washington DC, Tom settled in Los Angeles in 2000 and has lived near Venice Beach since 2007. He utilizes his almost boundless energy to balance the joys of family and friends, passion for traveling and basketball, and leadership roles in organizations such as Young Presidents Organization and Martis Camp.

Perspectives from Tom

Go Local with Your Global Strategy… or Suffer the Consequences

Kelton's Tom Bernthal shares why it pays to think locally when developing your global strategy. Entering a new marketplace can be tricky, but by paying attention to local nuances, you can avoid embarrassing - and costly - outcomes.


Why Your Best Ideas Might Be Buried In Your Past

Kelton's Tom Bernthal on how lessons from his career as a TV producer have helped him be a better researcher.