Insights, strategy and communications come together for Mike’s
Perspectives > Blog Post

Insights, strategy and communications come together for Mike’s

June 4, 2013

Ashton Bridges

Mike’s Hard Lemonade, the unconventional ready-to-drink alcoholic beverage brand, launched its latest campaign “Never Not a Good Time” to media buzz and fanfare last week. The multi-platform, integrated campaign featuring Coolio and Martin Landau was created by advertising agency Grey New York, based on insights by Kelton, Mike’s long-term strategy partner.

Mike’s Hard Lemonade, the unconventional ready-to-drink alcoholic beverage brand, launched its latest campaign “Never Not a Good Time” to media buzz and fanfare last week. The multi-platform, integrated campaign featuring Coolio and Martin Landau was created by advertising agency Grey New York, based on insights by Kelton, Mike’s long-term strategy partner.

“Kelton’s strategic counsel and research truly helped us find the right tone for our brand and the key consumer insight behind this campaign,” said Sanjiv Gajiwala, director of marketing for Mike’s Hard Lemonade. “For years, they have been are our trusted partners throughout the creative development process.”

If you haven’t had a chance to check out the commercials, just click here and here.

Ashton Bridges

Director, Client Development

As Director of Client Development, Ashton is a passionate brand advocate who serves as one of Kelton’s key client liaisons. She excels in crafting engagements that...

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