As Director of Quantitative Insights & Strategy, Cat manages and supports all phases of research engagements, from project inception to business activation. She lives for an interesting challenge, and loves partnering with her clients to craft impactful strategies built on deep human understanding.
Cat received her B.A. from the University of Rochester and her M.A. in Social Sciences from the University of Chicago. She discovered and dove into her passion for market research at a small but mighty boutique agency in Chicago. There, she sharpened her consulting skills working on custom, multi-method, foundational research frameworks for US and global Fortune 100 clients across a wide range of categories.
Born in Chile and raised in upstate New York, Cat is always on the hunt for her next travel or outdoor adventure. She spent 5 years in Chicago before moving to Brooklyn, and looks forward to conducting rigorous personal research on how NYC’s live music, comedy, food, and craft cocktail scene compares. On sunny weekend mornings, she can be found playing with her dog Sasquatch in Prospect Park.