As Co-Founder and President of Kelton, Gareth is a driving force behind the company’s strategy, culture, and success. With nearly 16 years of experience in insights and communications, Gareth has led Kelton through its transition from an insights firm to a strategic consultancy known for insights-driven branding, design, and innovation solutions. Today, Gareth manages the day to day operations, sales, marketing, and finance teams at Kelton.
Before starting the firm, Gareth was a political journalist (one of the youngest-ever members of the White House Correspondents’ Association) and an embedded reporter in Iraq during the war’s early days. Additionally, he appeared regularly on CNN, Fox News Channel, and nationally syndicated radio to discuss topics ranging from global geopolitical affairs to consumer behavior. The same inquisitive nature that made Gareth a successful journalist have fueled his passion for human-centered strategy and design.
Gareth was born in India, grew up in London and Washington, DC, lived for a year in Chile and attended college at McGill University in Montreal, Canada. He’s an avid runner, basketball player, reader, debater, and father of three children – in reverse order of importance. Gareth is also the Vice Chair of the Board of Directors at A Place Called Home, which provides academic tutoring, psychological counseling, arts, dance, sports, college scholarships and vocational training for at-risk youth in South Central Los Angeles.
How to Deliver Authentic CSR Programs
Kelton's Gareth Schweitzer shares the key things brands need to remember when launching a CSR-focused marketing campaign.
3 Secrets to Great Consumer Interviews (Tips from a Reporter's Notebook )
Kelton Co-Founder and former journalist, Gareth Schweitzer, shares his best tips for taking consumer interviews from good to great.
Why We’re More Discerning About Denim Than Politicians
Kelton President Gareth Schweitzer takes a closer look at the reasons why lack of choice is so prevalent in American politics today.