Jaclyn Jakucki
Who We Are

Jaclyn Jakucki

Senior Vice President, Insights & Strategy, Los Angeles

An active traveler, Jaclyn’s curiosity about cultures and trends combined with her background in quantitative and qualitative research make her a natural fit for Kelton’s diverse client base.

As a Senior Vice President, Insights & Strategy, Jaclyn leads projects ranging from hybrid qualitative/quantitative engagements to cultural insights to brand strategy projects, and has worked with a wide variety of brands, including American Express, Pfizer, Coca-Cola, General Mills, GE, Viacom and Target.

Before joining Kelton, a Material Company, Jaclyn served as an Account Director at Hall & Partners, where she managed six major international markets for American Express’s global brand health tracking program. Jaclyn earned a dual B.S. degree in Marketing and International Business from the University of Wisconsin-Madison, and also studied at the Universidad de Sevilla and at the Copenhagen Business School.

In her free time, Jaclyn tries to travel as much as possible, aiming for a new international destination every year. She plays soccer, and also enjoys dancing, exercising, and people-watching in L.A., of course.

Perspectives from Jaclyn

Insight Fusion: 6 Tips for Seamless Synthesis

Use these 6 tips for seamless synthesis to tell impactful stories that mean something to the people that matter in your business.


Millennial Customers: A Generation Divided

If you had to guess, what would you say a ‘Yuccie’, a ‘Henry’ and a ‘Slashie’ all have in common? I’ll give you a hint: it rhymes with Centennial. Bingo! They are all Millennials. The three somewhat obscure names listed above are only a fraction of the terms used to classify types of Millennial consumers. These names, along with many others, have been identified by various companies, bloggers and writers as sub-groups of the broader Millennial generation that we all know and love.


Dare To Be Similar

If you had to guess, what would you say Jerry Seinfeld, Liz Lemon and Louis C.K. all have in common? Aside from being funny, they are also considered the celebrity ambassadors of the emerging cultural trend: Normcore. Described by industry experts as “stylized blandness”, “conspicuously unpretentious” and “endearingly awkward,” Normcore focuses on the fundamental idea of sameness being cool. Coined in 2013, the trend is continuously evolving, and I’m curious to see what’s next. Will it expand beyond fashion? Will it span generations? Will it become mass? In the meantime, as individuals today we should all be asking the question… “Do I want to be the same - or different?”

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