Jay Becton
Who We Are

Jay Becton

Director, Brand Strategy, New York

As Director, Brand Strategy, Jay combines his interest in culture, psychology, and communication to craft strategic solutions for his clients. A cross-disciplinary thinker, he thrives when methodologies mix, get a little messy, and result in surprising, inspiring conclusions.

Before joining Kelton, Jay worked at a boutique brand strategy agency, working primarily on CPG and lifestyle brands. He then dug deep into the world of insights at a market research firm, where he discovered a natural passion and skill for making sense of the world through data.

Born and raised in Arkansas, Jay graduated from Rice University in Houston, Texas, with a degree in English. While he loves his adopted home of New York, he’ll never stop saying “y’all” and feeling most comfortable in oppressively hot and humid weather.