Senior Vice President, Insights & Strategy, Dallas
Joey is a dedicated leader with deep expertise leveraging insights, strategy, and creativity to drive business growth for many of the world’s best-loved and well-known brands. She is passionate about focusing on the critical connection between brand strategy and customer drivers to help brands develop deep, loyal connections with their consumers. An enthusiastic believer in the power of storytelling, Joey brings a uniquely engaging presentation approach to boardrooms and industry conferences nationwide.
Prior to joining Kelton, a Material Company, Joey led market research teams on both the supply-side and client-side of the industry. She was responsible for developing and directing multi-disciplinary global insights initiatives that drove brand, digital, product, and marketing strategy worldwide for several Fortune 100 and Fortune 500 companies. Joey received a Bachelor’s degree in Business and Economics from Wheaton College and a Master’s degree in Integrated Marketing Communications from Northwestern University.
A lifelong adventurer, Joey loves traveling with her husband and exploring the cuisine, music, and art that make each culture distinctly unique.
What Are Consumer Insights, Exactly?
Can you spot an insight when you see it? In this post, we’ll break down how consumer insights are different from facts, observations, and opinions — and why critical, strategic thinking is so crucial to understanding consumer perceptions, needs, and wants.
Market Research Firms: Speed vs. Quality
Kelton's Martin Eichholz and Joey Doney give their take on whether speed should win out over quality when it comes to market research firms and projects.