Senior Vice President, Insights & Strategy
As Senior Vice President, Insights & Strategy, Matt leads quantitative and mixed method engagements to uncover solutions for Kelton’s largest client and agency partners. Matt’s diverse experience spans from financial services and retail to food & beverage and healthcare, allowing him to draw upon a range of practices that have proven effective regardless of industry.
Matt also specializes in partnering with PR agencies and communications teams to develop messaging, insights, and strategy. Problem-solving is a passion of Matt’s; he enjoys taking a vague business challenge or ideal headline and crafting a research approach to best address a client’s specific need.
A boomerang Keltonite, Matt previously worked on the quantitative research team. Between his current and former Kelton experiences he worked at Clear, a subsidiary of M&C Saatchi, where he led and developed its quantitative insights offerings. Before that, he honed his qualitative and quantitative skills with the Corporate Executive Board. Matt received his Bachelor’s degree in Marketing and Finance from the University of Richmond and his MBA from NYU.
Matt enjoys running along Lake Michigan as he trains for his next race, and watches more TV shows than he cares to admit. A tennis fan, he hopes to complete the Grand Slam circuit by attending the Australian Open in the near future.
3 Ways to Make Your PR Campaign Go Viral
We’ve seen several of our clients find their PR Holy Grail in the first half of 2017 thanks to pr surveys. Here are a few themes we believe helped them cut through the overcrowded media space and develop successful campaigns.
The Election Surprise of 2016: Pollsters Forgot To Ask Why.
Quant data is great and necessary, but can't always provide all the answers. Kelton's Matt Paladino explores where 2016 election pollsters went wrong.
Single’s Day: The E-Commerce Powerhouse Holiday You’ve Never Heard Of
With Valentine’s Day marketing efforts officially at a close, it’s time for marketers to turn attention to the new love-related holiday just around the corner. Follow these guidelines when planning for Single’s Day 2016 to ensure that you resonate with those who celebrate.