As Vice President at Kelton, Sarah is passionate about helping her clients answer their toughest and most foundational questions. With over a decade of research experience, she has partnered with companies around the world to help them better understand their brands, categories and consumers. Always starting with the end in mind, she loves immersing herself in her client’s challenges and objectives in order to help deliver impactful insights and actionable strategies. An expert in segmentation and custom research, she uncovers what connects and what differentiates consumers in the real world, looking to culture, behavior and motivations to help guide insights, marketing and innovation pipelines.
Prior to Kelton, Sarah was a Strategic Director for Kantar Added Value’s Consulting group. While there, she led research and strategy initiatives in 6 of the 7 continents (with the exception of Antarctica) across a breadth of industries and objectives. She was a recipient of a variety of company-wide awards and accolades for her work in Consumer and Occasion based segmentations. Sarah received a Bachelor’s of Psychology with a minor in Dance from the University of California Riverside, a combination of studies perfectly suited for the art & science of consumer-based insights.
A native of Los Angeles, Sarah is happiest in nature and enjoys the outdoors including camping, biking, hiking and even climbing glaciers! She enjoys traveling and exploring the world with her husband in tow.
Brand Tracking RFP Tips: Frame Your Ask, Find the Best Partner, and Get Results
Writing an RFP can be daunting, but with these tips from Kelton experts you’ll be sure to end up with an effective brand health tracker.