Amy is a passionate brand builder who searches for the connections between consumer insight, cultural foresight, and competitive landscape to find futureproof opportunities for brands and businesses. She is a hybrid left-brain / right-brain thinker who loves to turn strategy into inspiring stories that clients can rally around.
Prior to joining Kelton, Amy led a number of boutique brand consultancies focused on brand positioning and innovation for lifestyle brands in fashion & retail, beauty, media & entertainment, food & beverage, and travel. She got her start in general business strategy at McKinsey & Company, before diving into marketing at Ogilvy & Mather. Amy earned an MBA from Harvard Business School and a BS with High Honors in Engineering Math & Statistics from UC Berkeley, where she was published in the International Journal of Radiation Biology for her research on statistical modeling of chromosome aberrations.
Outside of work, Amy can be found hunting down the best chocolate chip cookies, going to the theater and creating endless stories with her daughter and husband, and trekking around Prospect Park in Brooklyn.
On-Demand Webinar: COVID-19 Consumer Pulse Wave #5/6
Watch our on-demand webinar for key results from the latest wave of Kelton's COVID-19 tracking survey, with a focus on brand tonality in times of crisis and the new in-store shopping experience.