Danielle Sherman
Who We Are

Danielle Sherman

Vice President, Communications & Media, New York

As Vice President of Kelton’s Communications and Media group, Danielle partners with communications clients to offer end-to-end content strategy consultation across every campaign touch-point.  Since joining Kelton, a Material Company, in 2007, Danielle has collaborated with some of the nation’s leading PR agencies and marketing and communications specialists to develop messaging, insights and strategy that have launched and supported hundreds of B2C and B2B campaigns.

Prior to Kelton, Danielle worked at PR agencies big and small, with clients in the beauty and grooming, lifestyle, family, entertainment, and fashion industries. She played a key role in designing and implementing strategic and consumer campaigns and brings that expertise to every Kelton client initiative. Her nurturing and pragmatic personality make her an ideal partner to Kelton’s communications clients, sometimes long after projects are completed.

Danielle is a native New Yorker who graduated summa cum laude from Wagner College, where she received a Bachelor’s degree in Business Administration and Marketing and served as President of the Omicron Delta Kappa National Leadership Honor Society.

When Danielle isn’t at the office, you can find her enjoying life in New Jersey with her husband and son or visiting her very large family on Staten Island. 

Perspectives from Danielle

4 Ways Trendscans Can up Your Communications Game in 2019

How PR pros are using Trendscans to get ahead of media trends and own the conversation.


How to Use PR Research to Own the Conversation When Timing is Tight

Kelton's Danielle Sherman shares her 5 smartest tips for how to respond to media moments and keep brands in the spotlight.


Get the Most From Your Next Global PR Survey: 4 Rules to Help You Win International Headlines

We’ve identified a set of four rules to live by to get the most out of your PR investment:

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