Vice President, Communications & Media
As Vice President of Kelton’s Communications and Media group, Danielle partners with communications clients to offer end-to-end content strategy consultation across every campaign touch-point. Since joining Kelton in 2007, Danielle has collaborated with some of the nation’s leading PR agencies and marketing and communications specialists to develop messaging, insights and strategy that have launched and supported hundreds of B2C and B2B campaigns.
Prior to Kelton, Danielle worked at PR agencies big and small, with clients in the beauty and grooming, lifestyle, family, entertainment, and fashion industries. She played a key role in designing and implementing strategic and consumer campaigns and brings that expertise to every Kelton client initiative. Her nurturing and pragmatic personality make her an ideal partner to Kelton’s communications clients, sometimes long after projects are completed.
Danielle is a native New Yorker who graduated summa cum laude from Wagner College, where she received a Bachelor’s degree in Business Administration and Marketing and served as President of the Omicron Delta Kappa National Leadership Honor Society.
When Danielle isn’t at the office, you can find her enjoying life in New Jersey with her husband and son or visiting her very large family on Staten Island.
How to Use PR Research to Own the Conversation When Timing is Tight
Kelton's Danielle Sherman shares her 5 smartest tips for how to respond to media moments and keep brands in the spotlight.
Get the Most From Your Next Global PR Survey: 4 Rules to Help You Win International Headlines
We’ve identified a set of four rules to live by to get the most out of your PR investment:
Marketing and Online Dating ... What Do They Have in Common?
Being a newlywed, it is safe to say that the story of how I met my husband is one that I have told many times in the last few months when people ask how we came to be. Thanks to the help of OKCupid, I’m proud to say that I found the love of my life – and my true partner – online. And all in all, my experience was a great one because I was able to be as selective as I wanted to be with whom I chose to meet. Not only do we have the opportunity to meet a diverse set of people we might otherwise have never met under “normal circumstances”, but we don’t have to settle for anything less than what we are looking for i. If one date doesn’t deliver up to our expectations, we can continue the search to find one that does. This very same phenomenon is facing brands in today’s marketplace. As more and more brands are reaching consumers through multi-channel methods, they, too, are opening themselves up to quite a diverse group of untapped potential.