A Letter from our Co-Founders: The Next Big Step for Kelton Global
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A Letter from our Co-Founders: The Next Big Step for Kelton Global

April 18, 2018

Kelton's co-founders share some exciting news about our new partnership with LRW.

A Letter from our Co-Founders

Founding and growing a business is an incredible journey. Since we started Kelton 15 years ago, our passion for the work we do, for the colleagues and clients we love, and for this dynamic business have only grown. We’ve constantly sought out and examined opportunities that could enhance what we deliver to clients while making work at Kelton an even more enjoyable, fulfilling career path.

This week, we made a big decision. We’re joining forces with LRWWhen we got to know each other’s companies, the synergies were too good to pass up. We get to leverage LRW’s amazing data science, behavioral analytics, and pragmatic brain science teams; their well run and organized quantitative operations; LRW/MotiveQuest, their digital analytics firm; and their size, scale and breadth of clients. We’re incredibly excited about the possibilities.

In return, LRW will benefit from our real expertise in mixed method insights; our continued push into downstream, strategic outcomes that span branding, innovation, and marketing communications; and our unique capabilities in Cultural Insights, design research, and brand and marketing strategy.

Here’s what Kelton clients should know:

  • It’s business as usual at Kelton – same brand, same people – with a few more exciting tools and resources in our toolkit. You should continue to reach out to us for the same types of projects you always have.
  • Your client teams will stay exactly the same. We know how important it is for you to continue to work with your trusted teams here.
  • As new services and tools arise, we’ll be reaching out to you and letting you know new ways we can help.

We appreciate your trust, support, and partnership as we move forward with Kelton’s next chapter – and look forward to talking with many of you 1-on-1 in the coming weeks.

Tom and Gareth

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