On-Demand Webinar: COVID-19 Consumer Pulse #4
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On-Demand Webinar: COVID-19 Consumer Pulse #4

May 18, 2020

Alison Servi Martin Eichholz, PhD

Watch our on-demand webinar for key results from the latest wave of Kelton's COVID-19 tracking survey.

COVID-19 Consumer Pulse_wave 4_webinar_Kelton Global

In this on-demand webinar — featuring insights from the fourth wave of our COVID-19 tracking survey — Kelton’s Alison Servi (President) and Martin Eichholz, PhD (Chief Insights Officer) share:

  • A close look at continued consumer optimism
  • Evolving coping strategies for stay-at-home orders (and what they mean for your brand)
  • A data-driven framework to determine crucial drivers and barriers of consumer engagement and identify the addressable rebound audience that really matters

Alison Servi

President

With a deep understanding of both organizational and marketing strategy, Alison connects the desire for actionable research insights with an understanding of what it takes from both a process and...

Martin Eichholz, PhD

Chief Insights Officer

As Chief Insights Officer, Martin is responsible for ensuring that Kelton continues to be best-in-class across all the methodologies in our toolbox. He brings 20 years of insights experience to this...

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