With a deep understanding of both organizational and marketing strategy, Alison connects the desire for actionable research insights with an understanding of what it takes from both a process and strategy perspective to facilitate change at the organizational and team level. She is a champion of the critical connection between brand strategy and organizational strategy, driver of the creation and execution of customer centric strategy, and navigator of the (messy) intersection of external reinvention and internal change. Prior to her current role, Alison spent several years leading many of Kelton’s largest global engagements, leveraging research, marketing strategy, and design consulting to uncover inspired business solutions.
Alison graduated with honors from the University of Chicago, where she received a Bachelor’s degree in Political Science. She enthusiastically completed her Master’s degree in Learning and Organizational Change at Northwestern University. She is an active and engaged alumnus of both universities.
Alison has lived in South Africa, trekked the mountains of Italy, and has attended research in many corners of the world. Alison is also an avid hiker, reader, and aspiring slam poet.
Co-Creating a Winning CSR Communications Strategy
Tap into these tried-and-true research techniques to target in on and enhance your brand's CSR communications plan.
Why You Should Revisit Your Shopper Journey (And How To Do It Right)
Keep these two major shifts in mind when deciding on research strategy for your next customer engagement journey project.
Four Exercises That Will Change The Way You Kick Off Projects
Start your project off right by integrating one of these exercises from Kelton’s Workshop Toolkit into your company’s next kick-off meeting.