- Sustainability Report
- Segment Profile Infographics
- Global Strategy Recommendations
- User Journeys
- Consumer-Focused Innovation
The Challenge: How to Reach New Global Customers
We've worked on a range of studies for Royal Caribbean over the years - from global marketing strategy recommendations, to customer segmentations, to ongoing international brand health trackers. Royal Caribbean continues to turn to Kelton to help them figure out how to reach new customers.
The Solution: Global Customer Segmentation
The projects are complex, but the outcomes aren’t: we helped Royal Caribbean better understand and connect with non-cruise travelers, increasing sales and business performance worldwide. Royal Caribbean has since tripled their earnings, and posted a whopping 1.28B in profits in 2016.
International Growth Strategy for Babbel
Babbel is the leading language learning tool in Europe, but entering the U.S. market wasn’t easy. Here's how we helped Babbel translate their brand vision to enter the competitive U.S. market and fuel international growth.
International Growth Strategy for Dollar Shave Club
We help Dollar Shave Club keep a pulse on brand health, make multimillion-dollar advertising decisions and uncover opportunities for global expansion.
Brand Strategy and Brand Guide for Society6
Here's how we helped Society6 develop an art-fueled brand strategy to reach Millennials and Gen Z.