Project Deliverables

  • Sustainability Report
  • Segment Profile Infographics
  • Global Strategy Recommendations
  • User Journeys
  • Consumer-Focused Innovation

Royal Caribbean case study: how customer segmentations fueled growth strategy.

The Challenge: How to Reach New Global Customers

We've worked on a range of studies for Royal Caribbean over the years - from global marketing strategy recommendations, to customer segmentations, to ongoing international brand health trackers. Royal Caribbean continues to turn to Kelton to help them figure out how to reach new customers.

The Solution: Global Customer Segmentation

The projects are complex, but the outcomes aren’t: we helped Royal Caribbean better understand and connect with non-cruise travelers, increasing sales and business performance worldwide. Royal Caribbean has since tripled their earnings, and posted a whopping 1.28B in profits in 2016.

Customer Segmentation ROI for Royal Caribbean

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