Kelton + Karma: Story-Driven Communications
Perspectives > Blog Post

Kelton + Karma: Story-Driven Communications

October 1, 2019

We’re delighted to announce Karma Agency has joined LRW Group’s Action Division.

We believe that great stories move people. And when brands combine storytelling with a deep understanding of human behavior, growth and success are the natural outputs. This is one of the many reasons we’re excited to share the news that Karma Agency has joined LRW Group’s Action Division alongside Kelton, Strativity Group, and Killer Visual Strategies. In partnership with Karma, Kelton will be able to expand our strategic, story-driven solutions for our clients’ biggest brand communication challenges. 

Founded two decades ago with roots in public relations, Karma Agency is a full-service communications firm specializing in brand strategy and digital communications, as well as advertising, design, reputation management, issues and crisis communications, and earned and social media. Based in Philadelphia, the agency has been entrusted with building brands and managing reputations for clients including FMC, Lincoln Financial Group, New York Philharmonic, Longwood Gardens, Nike, Penn Medicine, PNC Bank, the Philadelphia Orchestra, Simon Property Group, Trex and University of Virginia. 

Since first being introduced to Karma’s work, we’ve been inspired by the team’s creative, yet strategic approach to brand communications and content. They get that storytelling trumps marketing tactics, every time. This new partnership expands our ability to translate rich consumer insights into branded content, digital marketing campaigns, and public relations strategies that move our clients forward.

In the coming weeks and months, you’ll hear more from us about the specific ways Karma will expand our communications capabilities. But to start, see what their diverse team of marketing strategists, account managers, writers, art directors, and designers is up to at Meet their people, explore the work, and get excited.

Gareth Schweitzer, President and Co-Founder

Tom Bernthal, CEO and Co-Founder

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