Kelton + Salt: Turning Insights into Action

For years, we’ve partnered with the world’s biggest companies to build their brands from the insight out. However, too often we see the struggle and disconnect between insights and action. That’s why we’re thrilled to welcome Salt Branding, a world-class brand strategy consultancy, to the LRW Group family. Salt joins LRW Group’s Action Division under Kelton.

Based in San Francisco, Salt has spent the past 20 years helping both leading and emerging brands become essential to modern consumers. Whether it’s redefining brand strategy, positioning, or purpose, they’re experts at helping brands gain relevance through smart and creative solutions. The agency’s impressive roster of clients includes brand names such as Coca-Cola, Delta Airlines, Disney, Google, and Microsoft. 

From the start, we’ve been excited by the idea of a partnership with Salt because of the agency’s focus on activation. In the marketing community, it’s well known that Salt uses a deep understanding of brand challenges to create world-class strategies for execution — an essential skill for driving global growth. Salt’s expertise in positioning, messaging, design and more means we’ll be better equipped to help our clients act on our insights and recommendations. 

We’re excited for you to get to know the Salt team over the coming months, and we’re positive you’ll be just as energized as we are by what they bring to the table. Expect to hear more from us soon about the specific ways Salt will expand our capabilities. In the meantime, check them out at saltbranding.com. We hope you’ll help us welcome them to the family.

Gareth Schweitzer, President and Co-Founder

Tom Bernthal, CEO and Co-Founder